by Doug Emerson | Nov 30, 2006 | Uncategorized
Please say the following sentence out loud. “I love marketing my business.” What did you feel when you said it? Your internal reaction may have been: I‘ve had a few encounters with marketing and am fond of it, but I don’t know it well enough to love it. How can I love...
by Doug Emerson | Nov 22, 2006 | Uncategorized
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by Doug Emerson | Nov 22, 2006 | Uncategorized
You may not know this but, lending money is almost as hard as borrowing it. One of the first things I learned in my job as an agricultural lender was figure out how you can get repaid if the loan doesn’t work out. Lenders often assume failure first, then consider the...
by Doug Emerson | Nov 16, 2006 | Uncategorized
You’re at the holiday party and the house is filled with faces you don’t recognize. As you mingle and meet the other guests the conversation quickly leads to the inevitable question, “ So what do you do?” You may answer, “I’m in the horse business. People pay me money...
by Doug Emerson | Nov 1, 2006 | Uncategorized
At some point, all professional horsemen realize that they can’t keep every good horse that walks into the barn. Buying and selling horses is part of the business. Becoming fond of your horses is a terrific benefit of being in the horse business. It is also a...
by Doug Emerson | Oct 27, 2006 | Uncategorized
Here are 3 phone questions you get all of the time. The caller asks: 1. “How much do you charge for board?” or, 2. “How much do you charge for riding lessons?” or “How much do you charge to train a horse?” Your palms sweat and your...
