by Doug Emerson | Feb 2, 2007 | Uncategorized
Ah, you are living the dream life of the professional horseman. You own your own business, you help others learn to ride and find the horse of their dreams and the money piles up like snow in a blizzard. You pour out all of your energy and hours to: Breed and sell top...
by Doug Emerson | Jan 5, 2007 | Uncategorized
Prediction about your horse business: 2007 will be your best year yet. How do I know that? Two good reasons. 1. 2007 will be a lucky year for you. You probably already know that because it ends in 7. Countless studies have shown seven is a lucky number as well as any...
by Doug Emerson | Dec 28, 2006 | Uncategorized
I like to call the week between Christmas and New Year’s Eve Reflections Week. There are pauses in the regular work schedule to tie up the loose ends of the year, relax a little and do some reflecting on what has happened in the past twelve months. Your mind’s eye,...
by Doug Emerson | Dec 21, 2006 | Uncategorized
I don’t need a crystal ball to know part of your marketing program includes good old classified liner ads and printed advertising. I’m talking about black ink on white paper to create words with a message. If you tuck your Wranglers in your cowboy boots, you might...
by Doug Emerson | Dec 15, 2006 | Uncategorized
If you ever sell horses, you know what it’s like to try convincing inexperienced riders or the non-horseman parents of a youth rider to buy a well trained horse. Unlike a car, a few years of age and miles on the odometer are two great features. While those features...
by Doug Emerson | Dec 8, 2006 | Uncategorized
Customers can exist without your business, but your business cannot exist without customers. Expectations of customers have risen along with the “you owe me something for nothing attitude” of society. Customers and clients can be more difficult to please than ever...
