by Doug Emerson | Aug 21, 2008 | Uncategorized
Early in my career, one of my mentors would often ask me, “So how’s business this week?” And I would regularly answer, “Quiet.” He would reply emphatically, “Then stir the pot!” I wasn’t in the restaurant business, but I...
by Doug Emerson | Aug 16, 2008 | Uncategorized
Say “Nitty-Gritty” out loud. You hear two simple but powerful rhyming words that create an instant picture in your mind of getting down to the basics. When you see or hear nitty-gritty, no further explanation is needed. The message conveys as effectively...
by Doug Emerson | Aug 6, 2008 | Uncategorized
No doubt you’ve heard of bottle stoppers, show stoppers, and crime stoppers, but have you ever heard of a clock stopper? During World War II, German bombs rained on England. Some of these bombs didn’t detonate on impact; they wedged in the soil six feet...
by Doug Emerson | Jul 11, 2008 | Uncategorized
It was a beautiful summer afternoon earlier this week and on my driving route to my appointment was a McDonald’s. With a milk shake impulse that couldn’t be denied, a quick right turn landed me in an empty drive thru lane for my intended Indy 500 style pit...
by Doug Emerson | Jul 3, 2008 | Uncategorized
“There is less competition out there than you think there is.” That’s what Robert Middleton of action plan marketing , a small business marketing expert, told me and forty one others at a seminar last week. I made a note immediately of Robert’s...
