Sit Deep In Your Business Saddle

“Sit deep in the saddle!”, my riding instructor shouted long ago. “Huh? Sit deep! This ain’t no Lazy-Boy recliner, It’s a bouncing rock! It’s all I can do to maintain my balance”, I whispered to myself. You may have had the...

Do You Wait Too Long to Raise Prices?

There is an old story about pricing that you may have already heard. It makes an important point about how some business owners think about pricing. It goes like this: Farmer Bill, stopped at the local diner for lunch and parked his truck, loaded to the max with baled...