by Doug Emerson | Aug 2, 2006 | Uncategorized
You have seen the want ads that read like this: “Child’s horse wanted, must be bomb proof”. I don’t mind a little daydream fueled optimism, but requesting a bomb proof horse is pushing the limits. Why not also ask for a horse that is: founder proof, colic proof,...
by Doug Emerson | Jul 27, 2006 | Uncategorized
Are you still selling horses with printed classified ads and word of mouth as your only method of marketing? Are you desperately searching for and creating duplicates of photographs of your horses for sale suitable for sending to an interested prospect? Are you...
by Doug Emerson | Jun 28, 2006 | Uncategorized
I’ve noticed that Professional Horsemen are interested in professional development and always eager to learn more about subjects like: feeding and nutrition, veterinary care and better teaching and riding techniques. But, often professional horsemen spend little time...
by Doug Emerson | May 11, 2006 | Uncategorized
I am convinced that one of the ingredients for success in the horse business is understanding and building upon the characteristics that make your personal brand attractive to your prospects and customers. The characteristics that make you, YOU, are the foundation of...
by Doug Emerson | May 4, 2006 | Uncategorized
If you are a professional horseman, I know you are skilled at: horse handling, horse grooming and most certainly, stall cleaning. Most professional horsemen tell me that they are magnificent muckers. When it comes to manure handling, no one can do a better job than...
by Doug Emerson | Apr 20, 2006 | Uncategorized
During the height of NASA’s space exploration program, the words that I loved to hear right before a launch were “All Systems Are Go”. Launching a rocket is no small feat, even for hundreds of rocket scientists. The rocket launch cycle was held together with a...
