Don’t Look Back

When you are in the consulting business, sometimes you forget about following your own advice. I wrote the following essay several years ago and reread it recently to remind myself of the message. I believe it may help you, too. Horses have been training me for a long...

Lemon Proof Your Marketing For 2008

When you were a kid, perhaps you got your introduction into business by opening a lemonade stand. The ingredients for instant business: a hot summer day, a need for some spending money and a desire to break the occasional boredom of summer vacation. Assuming no need...