Thief Horses Are Robbing Your Profits

At some point, all professional horsemen realize that they can’t keep every good horse that walks into the barn. Buying and selling horses is part of the business. Becoming fond of your horses is a terrific benefit of being in the horse business. It is also a...

Locate, Educate, Motivate, Compensate Employees

My conversations with professional horsemen often touch on one or more of the three not enoughs of business: Not enough time, not enough money and not enough of the right people working for them. Lately, the subject of locating, educating, motivating and compensating...

Creating Change in Your Busy Horse Business

If you feel your horse business keeps you too busy to allow you to make changes to improve it, you are not alone with that feeling. But, being too busy is not why you don’t make the changes. You may not like the real reason I’m about to tell you, but...

Telling Ain’t Selling

Horse Owner: “Have you found any prospects to buy my horse?” Professional Horseman: “I called everyone on my prospect list and in my network over a month ago and told them about your horse for sale. I have had no call backs.” Horse Show Organizer: “We didn’t see...