by Doug Emerson | Dec 8, 2006 | Uncategorized
Customers can exist without your business, but your business cannot exist without customers. Expectations of customers have risen along with the “you owe me something for nothing attitude” of society. Customers and clients can be more difficult to please than ever...
by Doug Emerson | Nov 30, 2006 | Uncategorized
Please say the following sentence out loud. “I love marketing my business.” What did you feel when you said it? Your internal reaction may have been: I‘ve had a few encounters with marketing and am fond of it, but I don’t know it well enough to love it. How can I love...
by Doug Emerson | Nov 22, 2006 | Uncategorized
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by Doug Emerson | Nov 22, 2006 | Uncategorized
You may not know this but, lending money is almost as hard as borrowing it. One of the first things I learned in my job as an agricultural lender was figure out how you can get repaid if the loan doesn’t work out. Lenders often assume failure first, then consider the...
by Doug Emerson | Nov 16, 2006 | Uncategorized
You’re at the holiday party and the house is filled with faces you don’t recognize. As you mingle and meet the other guests the conversation quickly leads to the inevitable question, “ So what do you do?” You may answer, “I’m in the horse business. People pay me money...
