I often encourage business owners to “marketing methodically” so that prospects and customers will develop a relationship in which they know, like and trust the business owner. Marketing plans for the professional horseman can use many approaches to getting the...

I’ve seen and heard about some very thorough and detailed vettings that have taken place on horses before money changes hand on a sale. The savvy purchaser understands that no matter how experienced he is in evaluating horses, the professional opinion of a...

Picture this scene. Bright sunshine, clear blue skies, shirt sleeve riding conditions, clippety clop, clippety clop, not a problem in the world for horse or rider. All of us have ridden on perfect weather days and there is no better scene for enjoying horses. The...

I designed a survey for the readers of the Profitable Horseman about their horse businesses a few months ago. One of the survey questions asked the readers what area of their horse businesses they would like to improve the most. Forty percent responded that they would...

A business consulting prospect and I were talking the other day about his horse business and the frustration he was feeling with his lack of progress. After listening to his story for a few minutes, I could tell that the Nodanuffs Gang had ridden in and taken over his...

Just like many other people, I am fascinated by the deep well of information and entertainment provided by the Internet, in particular, Blogs. You have probably heard of Blogs. No, not the swamps! A Blog is short for “Web log” and is a Web page that has frequent...

“No brag, just fact.” That’s what veteran actor Walter Brennan would cackle as he played a cowboy character named Will Sonnett in a TV series of long ago that aired about the same time Captain James Kirk was starting on a five year mission. Character Will Sonnett was...