Articles
Past Issues of the Profitable Horseman Newsletter
Master Mind Strategies for Professional Horsemen
I’ve noticed that Professional Horsemen are interested in professional development and always eager to learn more about subjects like: feeding and nutrition, veterinary care and better teaching and riding techniques. But, often professional horsemen spend little time...
Brand X, Brand Y or Brand U?
I am convinced that one of the ingredients for success in the horse business is understanding and building upon the characteristics that make your personal brand attractive to your prospects and customers. The characteristics that make you, YOU, are the foundation of...
Parking the Pitchfork
If you are a professional horseman, I know you are skilled at: horse handling, horse grooming and most certainly, stall cleaning. Most professional horsemen tell me that they are magnificent muckers. When it comes to manure handling, no one can do a better job than...
All Systems are Go.
During the height of NASA’s space exploration program, the words that I loved to hear right before a launch were “All Systems Are Go”. Launching a rocket is no small feat, even for hundreds of rocket scientists. The rocket launch cycle was held together with a...
Why Horse Businesses Fail and What to Do About It
What do most horse boarding, lesson and training businesses have in common with an eight year old chestnut gelding at a weekly horse auction? They are everywhere and they aren’t making the owner any money. Why do horse businesses fail to prosper? For some of the exact...
Delivering the Real McCoy
It’s been said that businesses are either growing or shrinking; there is no such thing as status quo or neutral. If you are working at growing your horse business, you are always interested in ways to leverage your time. The concept of leveraging your time means...
Something Has to Give
Spring’s arrival is always a welcome reunion for professional horsemen. Good weather, dry paddocks and green pastures for horses are a horseman’s delight. Opportunities for the spring, summer and fall seasons abound and energy is high and spontaneous to wrestle all...
Not Everyone Needs A Website
I often hear professional horsemen apologizing about their lack of a website for their business. I sense they feel ashamed of their missing tech prowess. For some reason, in their minds, the absence of a web address is comparable to not having a telephone number and...
Is There Profit in the Horse Boarding Business?
You have heard it. You may have even said it, but how do you know it? You don’t really know what your true profit or loss in the horse boarding part of your operation is unless you’ve taken the time to put your numbers on paper. Now, I know that finding the extra time...
Horse Businesses are Built from the Ground Up
The horse owner said to me, “He’s a handsome horse with a lot of potential, but I’ve got to spend some time working on the basics. He’s got no foundation to build upon.” In the reference to foundation, the owner meant that the horse had missed out on boot camp and...
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