by Doug Emerson | Sep 17, 2010 | Uncategorized
You hear I.T.E on the morning news report or read it online as you sip coffee. Your clients interject I.T.E. as they ramble when stalling a decision. You mutter I.T.E. as you stare at your dismal checking account balance. What’s I.T.E? I. T. E. is the...
by Doug Emerson | Aug 27, 2010 | Uncategorized
Have you ever watched an amateur start to paint a barn? It goes like this: 1. Raise ladder into position on barn siding 2. Return to garage to get forgotten screwdriver to open paint can 3. Remove lid and return to garage to get rag to wipe spilled paint on side of...
by Doug Emerson | Jul 23, 2010 | Uncategorized
Please don’t become paranoid over what I’m about to tell you. Whether you like it or not, people are searching for your phone number, your e-mail address and your website on their computers. They want to learn more about you, contact you and even look at a...
by Doug Emerson | Jul 7, 2010 | Uncategorized
I wrote the following newsletter article in September of 2008 before the recession stormed into our lives. No doubt some of your customers were pinched by the recession and stopped taking lessons, reduced the amount of training they hired you for or got out of horses...
by Doug Emerson | Jun 22, 2010 | Uncategorized
Our son Will’s friend, John, parked his bike on the lawn in front of the barn. After a jaw drop and a double take, the wayback machine took me to 1962 and memories of my first bike. It was an identical black Schwinn with the same saddleback black and white seat...
by Doug Emerson | Jun 8, 2010 | Uncategorized
A reader e-mailed recently as a follow up to a Profitable Horseman newsletter about employees from the employer’s view: Doug, Have really enjoyed your newsletter and have been getting it for a couple of years. Now, will you write one from the employee’s...
