by Doug Emerson | Dec 10, 2011 | Uncategorized
A business is either expanding or it’s shrinking. It never stays the same. And if more profit is of interest to you for 2012, it’s going to be a result of you planning your marketing for the next twelve months, NOW. Start with a wall calendar for the 12...
by Doug Emerson | Dec 10, 2011 | Uncategorized
I asked farriers Danny and Johnny as they took a mid-morning break for their thoughts on running small businesses and what the important points are for planning in 2011. Instead of answering, they asked me if I really wanted to hear business advice from two guys who...
by Doug Emerson | Dec 9, 2011 | Uncategorized
You’ve heard and read plenty about setting goals for your business at the start of a New Year. For some, it’s an easy process of sitting down and writing. For others, it is as painful as a root canal and a task slowed by procrastination. But without...
by Doug Emerson | Jul 28, 2011 | Uncategorized
It’s no secret the work style of the professional horseman doesn’t allow much time to ride a desk chair. Horses and people require constant attention in the barn, the arena or at the show ring and professional horsemen cope with not having the convenience...
by Doug Emerson | May 25, 2011 | Uncategorized
An objective veterinary prepurchase exam and evaluation performed prior to money changing hands in a horse sale is an obvious choice for buyers. And while a prepurchase exam may be a “deal killer” for sellers, it limits future accusations of...
by Doug Emerson | Mar 25, 2011 | Uncategorized
You’re in a business rich in tradition. Thousands of years of horsemanship have sculpted the way you handle horses, ride and teach today. While good horsemanship practices don’t change, marketing methods do. You already know there is more to marketing now...
