by Doug Emerson | Jul 23, 2010 | Uncategorized
Please don’t become paranoid over what I’m about to tell you. Whether you like it or not, people are searching for your phone number, your e-mail address and your website on their computers. They want to learn more about you, contact you and even look at a...
by Doug Emerson | Jul 7, 2010 | Uncategorized
I wrote the following newsletter article in September of 2008 before the recession stormed into our lives. No doubt some of your customers were pinched by the recession and stopped taking lessons, reduced the amount of training they hired you for or got out of horses...
by Doug Emerson | Jun 22, 2010 | Uncategorized
Our son Will’s friend, John, parked his bike on the lawn in front of the barn. After a jaw drop and a double take, the wayback machine took me to 1962 and memories of my first bike. It was an identical black Schwinn with the same saddleback black and white seat...
by Doug Emerson | Jun 8, 2010 | Uncategorized
A reader e-mailed recently as a follow up to a Profitable Horseman newsletter about employees from the employer’s view: Doug, Have really enjoyed your newsletter and have been getting it for a couple of years. Now, will you write one from the employee’s...
by Doug Emerson | May 6, 2010 | Uncategorized
If you are like many professional horsemen, finding the right people to help you in your business is one of your biggest challenges. That’s partly because candidates with horse experience are limited, the rate of pay in the equine industry is low in comparison...