Wordless Negotiating

“Can’t you do any better on the pricing?”, the prospect drawled slowly. My mind raced through the possibilities: $ 100 off, 5% off, 30 day terms or maybe even 10% off. What to do I questioned over and over in my mind over the duration of just a few...

When Opportunity Knocks

Routine and repetition are the foundation of most businesses including the horse business. You do many of the same things day after day and month after month in your operation. Routine feeding, watering and mucking are a sure thing. Trimming or shoeing, routine...

How to Send Digital Photos Like A Pro

I’ve mentioned before the power photographs have in selling your horses, lesson program and training services. The evolution of digital photography has made taking photographs simple, inexpensive and lighting fast. I know what a sliding stop is but don’t...