Articles

Past Issues of the Profitable Horseman Newsletter

Don’t Look Back

When you are in the consulting business, sometimes you forget about following your own advice. I wrote the following essay several years ago and reread it recently to remind myself of the message. I believe it may help you, too. Horses have been training me for a long...

Lemon Proof Your Marketing For 2008

When you were a kid, perhaps you got your introduction into business by opening a lemonade stand. The ingredients for instant business: a hot summer day, a need for some spending money and a desire to break the occasional boredom of summer vacation. Assuming no need...

Mastering the Hunt for Better Communication

My mother asked (and so did yours) , "How many times do I have to repeat myself?" I answered, " 'Bout a million". At age 12, I was no wise man, just a wise guy. But if asked, a wise man would have told me then that repetition is good for communication. This bears...

Start 2008 With A S.W.O.T Team!

During a spontaneous fit of year end cleaning in the office the other day, a tool fell out of the closet and landed on my foot. Luckily, it wasn't a hammer or worse, an anvil. It was a paper SWOT form for business planning. I suspect it appeared as a reminder from the...

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