Articles

Past Issues of the Profitable Horseman Newsletter

Sit Deep In Your Business Saddle

"Sit deep in the saddle!", my riding instructor shouted long ago. "Huh? Sit deep! This ain't no Lazy-Boy recliner, It's a bouncing rock! It's all I can do to maintain my balance", I whispered to myself. You may have had the same thoughts when you were first learning...

Do You Wait Too Long to Raise Prices?

There is an old story about pricing that you may have already heard. It makes an important point about how some business owners think about pricing. It goes like this: Farmer Bill, stopped at the local diner for lunch and parked his truck, loaded to the max with baled...

Are Runaway Costs Overtaking Your Profit?

Even though the price of this newsletter remains the same have you had enough yet of the increased burden of the constantly rising prices for: 1. Fuel - gas and diesel 2. Feed - hay and grains 3. Bedding Economists are talking of recession; I'd prefer to talk about...

Would You Put The Cart Before The Horse?

Farmer Bob watched me struggle with my arms stretched to the limit and my feet slipping on the concrete floor as I pushed the heavy cart valiantly across the shop floor. I was making progress moving the heavy load, but it was painful and slow. Farmer Bob said in a...

Riding Through A Recession

Television, radio, Internet and print news reports have been feeding us a slurry of bad news regarding the economy for the U.S., Canada and many parts of the world. Lately, I've resisted channel surfing or page turning to avoid adding more worry to my life. It's no...

Walk In Your Customers’ Shoes

One wet and wintry morning, I watched one of the children clomp out the door toward the barn wearing boots large enough to hold both feet in one. Sailors say, "Any port in a storm" and children paraphrase, "Any boots near the door." The boots, of course, were mine....

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