Articles
Past Issues of the Profitable Horseman Newsletter
What You Need To Know About Selling Horses
If you ever sell horses, you know what it's like to try convincing inexperienced riders or the non-horseman parents of a youth rider to buy a well trained horse. Unlike a car, a few years of age and miles on the odometer are two great features. While those features...
Get Instant Answers! It’s Your Call
If you are fiercely independent, you may have a love/hate relationship with problem solving like I do. My problem started in fourth grade and continued through college and for many years to follow. When problems arose, phrases like, "I can figure that out" and "I know...
What to Say When you Hear, “I Can’t Afford That!”
You just got in the horse business yesterday if you haven't heard the cry, "I can't afford that!" From a non horseman mom inquiring about her child's riding lessons to a ten year horse owner considering investing in a competitive level show horse, the confusion over...
You’ll Rope More Customers When You Tie the Lariat to the Horn
Here's a story from my friend, Paul, who lives about 100 miles from me. His eight year old son, a student in a Montessori School, had been thrilled with the idea of learning how to ride after several school outings to a local stable. Paul's wife called the stable and...
Do You Make This Mistake As You Build Your Business?
As the Labor Day holiday weekend approaches, many will celebrate the lingering days of summer by taking a day or two off to relax or play. It's a natural to also take some time to think about how your business can prosper in the last four months of the year. Your...
To Cook Up More Sales, Stir the Pot!
Early in my career, one of my mentors would often ask me, "So how's business this week?" And I would regularly answer, "Quiet." He would reply emphatically, "Then stir the pot!" I wasn't in the restaurant business, but I understood the intent of his message. Think...
Your Profits Will Be Up When You Get Down to the Nitty-Gritty
Say "Nitty-Gritty" out loud. You hear two simple but powerful rhyming words that create an instant picture in your mind of getting down to the basics. When you see or hear nitty-gritty, no further explanation is needed. The message conveys as effectively as "help" or...
You’ll Earn More Money When You Stop Working So Hard
No doubt you've heard of bottle stoppers, show stoppers, and crime stoppers, but have you ever heard of a clock stopper? During World War II, German bombs rained on England. Some of these bombs didn't detonate on impact; they wedged in the soil six feet deep or more...
Are You Ignoring the Easiest and Least Expensive Method of Attracting and Keeping Clients?
It was a beautiful summer afternoon earlier this week and on my driving route to my appointment was a McDonald's. With a milk shake impulse that couldn't be denied, a quick right turn landed me in an empty drive thru lane for my intended Indy 500 style pit stop. My...
Imaginary Competition- Ghost Riders In Your Mind
"There is less competition out there than you think there is." That's what Robert Middleton of action plan marketing , a small business marketing expert, told me and forty one others at a seminar last week. I made a note immediately of Robert's words because they made...
Subscribe to our mailing list