At some point, all professional horsemen realize that they can’t keep every good horse that walks into the barn. Buying and selling horses is part of the business. Becoming fond of your horses is a terrific benefit of being in the horse business. It is also a...

Here are 3 phone questions you get all of the time. The caller asks: 1. "How much do you charge for board?" or, 2. "How much do you charge for riding lessons?" or "How much do you charge to train a horse?" Your palms sweat and your head aches as you begin to recite...

My conversations with professional horsemen often touch on one or more of the three not enoughs of business: Not enough time, not enough money and not enough of the right people working for them. Lately, the subject of locating, educating, motivating and compensating...

If you feel your horse business keeps you too busy to allow you to make changes to improve it, you are not alone with that feeling. But, being too busy is not why you don't make the changes. You may not like the real reason I'm about to tell you, but please hear me...

Horse Owner: “Have you found any prospects to buy my horse?” Professional Horseman: “I called everyone on my prospect list and in my network over a month ago and told them about your horse for sale. I have had no call backs.” Horse Show Organizer: “We didn’t see...

Profitable Horseman 7444 Chestnut Ridge Lockport NY 14094 (716) 434-5371 www.ProfitableHorseman.com Doug@ProfitableHorseman.com PRESS RELEASE For Immediate Release Contact: Doug Emerson (716) 434-5371 Professional Horsemen Take the Reins and Write Their Own Press...

How do you answer the question, “What do you do?” If the answer is, “I’m in the horse business”, you are only telling part of the story. Because more accurately stated, you are in the recreation business for people who like horses. I’ve said it before: the horse is...

If getting more done each day in your horse business is one of your goals, then you should read this. Increasing productivity in your business is no easy job. You know from experience that projects are endless and hours in the day to complete them are limited. One of...

You have seen the want ads that read like this: “Child’s horse wanted, must be bomb proof”. I don’t mind a little daydream fueled optimism, but requesting a bomb proof horse is pushing the limits. Why not also ask for a horse that is: founder proof, colic proof,...

Are you still selling horses with printed classified ads and word of mouth as your only method of marketing? Are you desperately searching for and creating duplicates of photographs of your horses for sale suitable for sending to an interested prospect? Are you...