Ah, you are living the dream life of the professional horseman. You own your own business, you help others learn to ride and find the horse of their dreams and the money piles up like snow in a blizzard. You pour out all of your energy and hours to: Breed and sell top...

Prediction about your horse business: 2007 will be your best year yet. How do I know that? Two good reasons. 1. 2007 will be a lucky year for you. You probably already know that because it ends in 7. Countless studies have shown seven is a lucky number as well as any...

I like to call the week between Christmas and New Year’s Eve Reflections Week. There are pauses in the regular work schedule to tie up the loose ends of the year, relax a little and do some reflecting on what has happened in the past twelve months. Your mind’s eye,...

I don’t need a crystal ball to know part of your marketing program includes good old classified liner ads and printed advertising. I’m talking about black ink on white paper to create words with a message. If you tuck your Wranglers in your cowboy boots, you might...

If you ever sell horses, you know what it’s like to try convincing inexperienced riders or the non-horseman parents of a youth rider to buy a well trained horse. Unlike a car, a few years of age and miles on the odometer are two great features. While those features...

Customers can exist without your business, but your business cannot exist without customers. Expectations of customers have risen along with the “you owe me something for nothing attitude” of society. Customers and clients can be more difficult to please than ever...

Please say the following sentence out loud. “I love marketing my business.” What did you feel when you said it? Your internal reaction may have been: I‘ve had a few encounters with marketing and am fond of it, but I don’t know it well enough to love it. How can I love...

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You may not know this but, lending money is almost as hard as borrowing it. One of the first things I learned in my job as an agricultural lender was figure out how you can get repaid if the loan doesn’t work out. Lenders often assume failure first, then consider the...

You’re at the holiday party and the house is filled with faces you don’t recognize. As you mingle and meet the other guests the conversation quickly leads to the inevitable question, “ So what do you do?” You may answer, “I’m in the horse business. People pay me money...