During a meeting with a new client this week, we talked about the importance of photographs and how people love to reconnect with the happy experiences they have had with their horses and the people around them. It got me thinking about the laminated baseball card...

I stopped at the glass repair shop this week for four 8" X 10" panes of glass to repair an "old fashioned" wood window sash. I like the owner of the shop and go out of my way to buy glass there. "It'll be just a few minutes", he said, "I don't have precut panes...

If you are like many professional horsemen, finding the right people to help you in your business is a challenge. It's a challenge because candidates with horse experience are limited, the rate of pay in the equine industry is low in comparison to other industries and...

I was a lucky kid growing up. Lucky, because I had a big back yard. It was about 28 acres big. My siblings, friends and I spent many days exploring, building, digging and hiding in the vast outback. Geographically disadvantaged as a flatlander, there were no rushing...

Add these numbers please: 43 Postage 06 Envelope 14 Printing 02 Labor If your total is 65 cents, you and I agree the cost of sending a hard copy newsletter or promotional flyer via the postal service is expensive. You can quibble with me about volume discounts, bulk...

Hundreds of years ago, horses and sailing ships were the most effective modes of transportation for man and cargo for land and sea travel. Sailing ships were the backbone of world trade. Appropriately, just like horses, sailing has provided many sayings that flavor...

The message on our voice mail said, ". . .You called me about a year ago when you were looking to buy a good all around youth horse. I know it's been a while since we talked, but I've got one for sale right now that you should see if you're still looking. . ." We...

Packaging products and services is essential marketing strategy these days. And when I say packaging I'm not referring to Corn Flakes boxes. I mean packaging products and services into product bundles. If you haven't noticed the abundance of product bundles and...

The subject of collecting feedback and debriefing came up recently with me. It got me thinking about how valuable feedback can be collected easily to make any type of event run better the next time. I recalled being a conference attendee at an intensive all day...

The professional horseman easily recognizes the silent language of horses: Ears back, ears forward, one ear forward - other ear back, droopy lower lip, three legged stance, tail wringing, whites of eye showing, flared nostrils, pawing, stomping, high head, licking and...