Profitable Horseman
7444 Chestnut Ridge
Lockport NY 14094
(716) 434-5371
www.ProfitableHorseman.com
Doug@ProfitableHorseman.com
PRESS RELEASE
For Immediate Release
Contact: Doug Emerson
(716) 434-5371
Professional Horsemen Take the Reins and Write Their Own Press Releases
Buffalo, NY August 31, 2006-You may think press releases are only for big corporations like Nike, Microsoft or General Electric, but Doug Emerson, horse business consultant and creator of the ProfitableHorseman.com says, “Many professional horsemen fail to take full advantage of press releases to promote themselves and their equine businesses resulting in the loss of free publicity worth thousands of dollars in paid advertising.”
Whoa there. You may think that you need a full time public relations director to create marketing buzz for you and your business, but Emerson wants to set the record straight that when it comes to public relations and press coverage, most professional horsemen have the saddle on backwards. Press releases are simple to create, follow a standard format and can be written by just about anyone.
If you can write a few sentences in a simple press release format, you can begin to tell the equine world about what you, your clients and your horse business are doing.
What would you issue a press release about? Anything and everything that is news: upcoming horse shows, horse show results, clinics, lesson programs, boarding programs, awards, membership in organizations, talks and demonstrations, new barns, arenas, equipment, comments on news in the horse industry.
Also, certification programs, educational accomplishments and professional kudos, new instructional training DVD’s, books, e-books judge’s cards and certifications, client success stories, newsletters, interviews, panel discussions, new employee announcements and open houses.
There are truckloads of free information to be found on how to write a press release. Type “how to write a press release” in your favorite search engine and get writing today.
-30-
So you just read my press release about press releases. I hope I’ll be reading about your horse business soon as a result of your press release efforts. When it comes to business promotion, remember, No News Is Not Good News for your horse business.