As a child, you learned quickly about things that come in threes: three legs on a stool, three wheels on your tricycle and three French hens.
A perfect combination of three thoughts, words or things make for easy memory and understanding. Some people call the concept of combining three things the “magic of three”. And magic is good enough for me for an explanation of why three is such a good number for combinations.
You think in threes all day long. For example:
- Past, present, and the future
- Faith, hope and charity
- Walk, trot and canter
See what I mean?
This week I want to encourage you to think about what you do in your business and how you can use the magic of three to come up with the three big things that you do best when you’re marketing yourself and your business. You undoubtedly do more than three things in your horse business very well but, since people aren’t going to remember more than three, come up with the three best.
A boarding facility operator might say: What sets our facility apart from the rest is:
- Community – Your sense of community and camaraderie among our clients.
- Care – Your horse’s care in your absence and the quality of your experience while you are with your horse is our staff’s mission
- Peace of Mind – Your peace of mind every day about your horse’s well-being allows you to focus on other important things in your busy life.
A riding instructor might say: What makes our lesson program special is:
- Friendly – We agree your learning experience happens best in a positive and friendly environment.
- Goals – Your individual goals, not others, are the most important for your riding development progress.
- Excitement – You’ll be looking forward to your next riding lesson with excitement’ not worry.
A horse trainer might say:
- Ability – Your horse will advance in his training as fast as he is able to learn; we want him happy, not pressured beyond his natural ability.
- Future – We start your colts with a polished finish in mind for the future.
- Your Smile – The smile on your face every time you ride tells us how well we did our work.
Use the power of three to build your marketing message. Your well crafted message of your three best advantages will make you “the one” go to person in your discipline.
Oh yeah, almost forgot, what do I do in my business? I help professional horsemen and horsewomen who don’t have enough:
- Time in the day
- Money at the end of the month
- Right kind of employees to get the work done