Reading newspapers, magazines and books for information is as natural for me as breathing.
But of course it is, I’m a member of the baby boomer generation and reading printed material was all we had available as a resource for a long time.
When my thirteen year old son, Phillip, was asking me for help one night for material for a homework project, I suggested he look for a few books on the subject and read for the research information.
He responded, “Why would you read a book when you can watch a movie? I’ll look on youtube.”
His answer hit me like the entire Encyclopedia Britannica falling on my head.
Of course, I overlooked the preferred media of Gen X and Gen Y, the other resource, VIDEO.
And you could be overlooking video as a marketing tool for your business.
- Horses for sale
- Lesson demos
- Walking tours of your farm or ranch
- Client testimonials
- How-to-tips
- Clinic demos and promotions
- Interviews
I practice what I preach. I put together a video with my flip video camera and uploaded it to youtube as an example.
My goal in making it was to shoot it in one take, edit a bit and upload it. It’s got a few rough spots, but so does every conversation you and I have during the day.