Please don’t become paranoid over what I’m about to tell you.
Whether you like it or not, people are searching for your phone number, your e-mail address and your website on their computers. They want to learn more about you, contact you and even look at a satellite view of your farm or ranch.
Before your internal creepometer pins itself in the danger zone, let me suggest this is a good thing. The web-focused culture has made it easy to research a person and business at any time on any day. No doubt you’ve “googled” someone to find out more information about him or her.
If a searcher types your name or your farm name into a search engine like google, can the searcher find you and your contact information?
Today, your lack of a business web site is like have an unlisted telephone number for your business twenty years ago; it doesn’t make sense.
If you don’t have a web site yet, more than likely it’s because you lack time, money or the right person to build it.
Here’s my suggestion for you. Make it your goal to have one by the end of this month.
The steps:
1. Buy a domain name (URL). You can get one for less than the cost of a movie ticket.
2. Create a one page site yourself using a template, or wordpress or hire the page done.
3. Keep it simple for the purpose of getting it up as soon as possible. Your name, farm or ranch name, address, telephone and e-mail address and the services you provide: ex. Boarding, Lessons,Training.
4. Add your photo if you can muster up the courage. People want to be able to recognize you!
5. E-mail me a link to your one page website when it’s up. I want to congratulate you for getting it done.