Prediction about your horse business: 2007 will be your best year yet.
How do I know that? Two good reasons.
1. 2007 will be a lucky year for you. You probably already know that because it ends in 7. Countless studies have shown seven is a lucky number as well as any digit between 0 and 9. With luck on your side in 2007, your best year yet will happen easily because of reason number 2.
2. You intend for 2007 to be your best year yet. I’m not taking about a wimpy New Year’s Eve resolution that 2007 is your best year yet, I’m referring to an intention to improve your business this year that is backed with a planned strategy and an attitude shift in your gut to play a bigger game than you have ever played before.
In the past, you’ve started the year off with renewed enthusiasm for building your business to a new level that creates more time, more money and a better support team to help you accomplish what you set out to do.
Then your intentions pull up lame because they aren’t strong enough to jump over your self created fences. Maybe you’ve built these fences in the past:
- Fear of making changes to improve your business. Directing you business through change can be a rough ride. It’s like riding a white-eyed horse whose muscles are tense enough to launch you into a low earth orbit in a nanosecond. Do you stay on and work through it or do you get off before it hurts? I know you’ve ridden white-eyed horses through some tense moments and proven your leadership ability.
- Habit creates comfort. Your routine is the perimeter of your comfort zone. Doing familiar tasks provides validation for your competency to do work. Mucking stalls, cleaning saddles and writing the checks to pay bills is important work. However, it’s not the important work that the business owner should necessarily be doing. If you know you need to get out of the plow harness and start calling prospects about your horses for sale, giving demonstrations and clinics and understanding your business numbers and raising rates, get uncomfortable and do it.
- Lacking Imagination forces your business to operate in the round pen of mediocrity. New opportunities come about because of application of imagination. Your business blinders have probably been on too long and your idea pool has dried up. Foster creativity.
Solutions:
Fear: If you fall off – get back on. You won’t be breaking any bones.
Habit: Break out of the harness. Mix up what you do. Do the important things even if they make you uncomfortable.
Lacking Imagination: Change your environment- what other industries in sports and recreation can be copied to help source new ideas for your business? Brainstorm with others.
The best time to start?
Now!