| Profitable Horseman Newsletter |
August 4, 2010
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Low Budget Marketing for High Profit Results
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Please don't become paranoid over
what I'm about to tell you.
Whether you
like it or not, people are searching
for your phone number, your e-mail address and your website on their computers. They want to learn more about you, contact you and even look at a satellite view of your
farm or ranch.
Before your internal
creepometer pins itself in the
danger zone, let me suggest this is a good thing. The web-focused culture has
made it easy to research a person and business at any time on any day. No doubt you've "googled" someone to find out more information about him or her.
If a searcher
types your name or your farm name into a search engine like google, can the searcher find you and your contact information?
Today, your
lack of a business web site is like have an unlisted telephone number for your
business twenty years ago; it doesn't make sense.
If you don't
have a web site yet, more than likely it's because you lack time, money or the
right person to build it.
Here's my
suggestion for you. Make it your goal to have one by the end of this month.
The steps:
1. Buy
a domain name (URL). You can get one for less than the cost of a movie ticket.
2.
Create
a one page site yourself using a template, or wordpress or hire the page done.
3.
Keep
it simple for the purpose of getting it up as soon as possible. Your name, farm
or ranch name, address, telephone and e-mail address and the services you
provide: ex. Boarding, Lessons,Training.
4.
Add
your photo if you can muster up the courage. People want to be able to
recognize you!
5. E-mail me a link to
your one page website when it's up. I want to congratulate you for getting it done.
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