Douglas Emerson Profitable Horseman
Profitable Horseman Newsletter 
April 21, 2010
In This Issue
Live Workshop North Plains, OR
Main Article
Others Have Said
Back At The Barn
Fallbrook mainAnnouncing:

Profitable Horseman Live One Day Workshop

Wednesday May 12, 2010
Fallbrooks Farm, North Plains, Oregon

(Appx. 35 minutes from Portland Intl. Airport)



Fallbrooks Farm Hosts an All Day Workshop

With Two Nationally Recognized Experts

"Why Professional Horsemen Go Broke and What to Do About It"

By Doug Emerson of the Profitable Horseman




"Compost Your Horse Manure - Discover Hidden Treasure in Your Barn"

By Peter Moon of O2Compost



Doug will unravel the mysteries of making money in the horse business. He will offer simple and practical solutions to: 1) help you map out your business plan and create achievable goals to build the profitable horse business you've always wanted, 2) relieve anxiety about cash flow in your business by helping you get control of the finances 3) help you overcome the need to be a control freak and micro-manage with practical job delegation practices.  And he'll leave plenty of time for questions from you about your business and how to reduce the stress of managing.

Doug has been a horseman for over forty years and offers thirty years of personal small business experience along with 10 years of business consulting experience to his audiences and clients.

He will offer advice and suggestions that you can implement on the spot for immediate value to you and your business.  

Peter will teach you the fundamentals of composting and show you how to take the labor of pile turning completely out of the process.  Following a bit of time "in the classroom", he will lead a walking tour of Fallbrooks' beautiful new compost system.  Seeing is Believing - you DO NOT want to miss this opportunity!  As a licensed engineer, Peter has over 21 years of experience with composting, and has systems located throughout North America, and as far away as Beijing, China.  Peter offers a "Manure Solution" for every farm and for every budget.  He has even been heard to say, "When you think of manure, I want you to think of me!"

This workshop is designed for every horse owner and stable manager and will be packed full of take home information.  In addition, O2Compost is offering a 15% discount on their compost systems, but only to those who attend the workshop. The day will include "audience friendly" lectures, a workbook, group exercises, a walking tour of Fallbrook's new compost facility and a fabulous lunch.


To Register:       go to:

Price:    $175.00

Special Early Bird Price $150.00 if registered by May 1.

Do You Know These Four Tips For Being A Confident Self Promoter?

"No brag, just fact." That's what actor Walter Brennan would cackle as he played a cowboy character named Will Sonnett in a TV series of long ago that aired about the same time Star Trek's Captain Kirk was starting on a five year mission.

Will Sonnett was keen on getting the message across and saw no shame in telling you how it was even if it sounded like boasting.

The series lasted only two seasons which is fact and definitely nothing to brag about, but the catch phrase lives on and still surfaces every once in a while.

I love it because it describes an attitude for adopting a shameless self promotion agenda for you and your horse business. I hear professionals, who when asked to describe what they do, so often respond with phrases like:

         I like to fool around training some horses for the show ring

         I try to make some money in the horse business by raising colts from my mares that nobody can afford to buy

         I teach kids how to avoid falling off their horses at horse shows

The above examples are examples of shameful self promotion. If you aren't confident in describing what you can do for others, shame on you because no one else will promote you either. Somehow, over time, many business owners have been conditioned into thinking that being proud of what you do well and telling others about it, is bragging.

Bragging is being boastful, glorifying oneself and making me roll my eyes into the back of my head. If you are a braggart, cut it out!

But, I don't think many professional horsemen fall into the category of braggart. My wish for you is to become a better self promoter.

Here are some tips and questions about becoming a better self promoter as a professional horseman.

  1. Take inventory of what you do in your business that is worth promoting. Things like teaching, training, judging, riding, bargaining.
  2. Identify key accomplishments using the PAR method. Problem-Action-Result. What problem did you solve by taking a specific action that got results?
  3. Who can I talk to today who will make a difference in my business?
  4. What is distinctive about my style, about the way I operate? As examples; I follow up, I'm quick to take action, I'm thorough, I'm truthful, I don't rush.

After you have identified what is important to promote about your business, then begin to put shameless self promotion into action as part of a low cost marketing strategy.

As you become aware of opportunities to self promote and take advantage of being your best publicist, your message will begin to evolve into a unique statement of fact about what you are best at delivering to the world of horsemen.

Confident riders get the best results in the saddle.  Confident business owners attract customers looking for leadership.


Others Have Said 

"You have got to discover you, what you do, and trust it." -- Barbra Streisand

"If you tell the truth you don't have to remember anything." -- Mark Twain

"We confide in our strength, without boasting of it, we respect that of others, without fearing it." -- Thomas Jefferson

Back At The Barn

barn windowAfter an extensive internet search, my wife recently found the vehicle of her dreams-a dually diesel crew cab pick up.

There was a fair amount of practical protesting by me over the mammoth size in relation to parking space, diesel, two more tires, and on and on.

But, she's persistent and convinced me that this was the vehicle to have and it ended up in our driveway.

You should have seen the smile on my face on Easter when her out-of-town brother and family arrived for dinner.

"Who's driving that monster truck in your driveway?" he immediately asked?

"Your 5'-2" sister"

"Should have known"

I work with professional horsemen and women struggling with the business half of the horse business.

If your business is in need of a spring tune up, contact me about how I can help.
Until next time,


Doug Emerson
Profitable Horseman Deewochagall
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