Douglas Emerson Profitable Horseman
Profitable Horseman Newsletter 
February 3, 2010
Is Your Business Stuck?  Get Yourself Out of the Rut

Recently I was thinking about routines, patterns and assumptions and how they affect the way people move through their days, weeks and months.  A memory flashback took me back to a kitchen scene in my fraternity house in college starring Juanita, the frat house cook.

Juanita, a chain smoker, was about as wide as she was tall.  And in spite of her rotund physique, food preparation was not her passion.  She, like the succession of cooks before her, was willing to tolerate the mediocre pay and sometime raucous behavior of a house full of young men in exchange for a paycheck for cooking.

No Iron Chef, her culinary skill was at best, tolerable.  She could fry eggs for breakfast, fry bologna for lunch and bake pork chops desert dry for dinner.  

The line up of low quality cooks for the fraternity had continued semester after semester because of rationalization that we couldn't afford any better and low quality was all that could be expected and that was that.

I recognized the frat house meal program was clearly in a rut; assumptions, money and apathy were keeping it stuck.

Inspired by hunger, I proposed a radical idea for a solution to our bland three meal program:      

  • Make your own breakfast. Eggs, sausage or bacon, cereal, toast, milk and coffee.  Pay a frat member to do the dishes.

  • Lunch on your own, on campus; most of us were doing that already.

  • With the money saved from hiring a full time cook, hire a college student majoring in restaurant management as a part time cook to prepare top quality meals.

It worked!  The dean of the college sent us the perfect candidate to prepare gourmet dinners on our fast food budget. We ate like kings. (Marc, the cook, went on to run his own restaurant)

So what does this old story have to do with your horse business?

The same three things may be keeping you in a rut.

1.       Assumptions

2.       False Belief About Money

3.       Apathy

With things the way they are in the general  economy, if something isn't working in your business like it should, it's time to study alternatives and make changes, quickly.

Change is often uncomfortable, but as a small business owner you will agree it will be the key to your survival.  One of the reasons you're in business for yourself is the freedom to make changes; exercise that freedom.

If you assume your board rate cannot be raised because no one can afford to pay you more or believe there is absolutely no way you can finance an indoor riding arena, you may be loafing in the rut with thousands of others.

Raise your head above the edge of your rut and have a look around.  You'll surprise yourself with possibilities.

Challenge your assumptions, find new sources of money and eliminate apathetic attitudes.

Others Have Said 

"We'll either find a way or make one."--Hannibal

"If you do not change direction, you may end up where you're heading.--Lao Tzu

"There is no scarcity of opportunity to make a living at what you love.  There is only scarcity of resolve to make it happen."--Wayne Dyer

Equine Genie Horse Management Software Offers:
Easy Organization for you in 2010

You hear that tick, tick, tick of a distant clock, don't you?

It's the sound of the tax return deadline.

Ugh.  Every year the chore of gathering records becomes more difficult.  The annual transactions of your business blur in your memory as the years pass.

You can make 2010 the year you become organized with all of your record keeping for finances and horse management.

Just do three things.

Yep, it's easy as 1-2-3.

1.    Set up a convenient time for a live demonstration on your computer

2.    Ask questions and get answers as you see live how the software works.  No need for frustrating d.i.y. tours of software samples.

3.    Decide.

eG pro box
I'm working with Bob Valentine, creator of equineGenie software to get the word out about this powerful management tool unlike any other software on the market for horsemen.

It's a complete financial and horse management program.

equineGenie is the first of several equine management products that will get horse business people away from their computers and into their businesses assisting them in doing:
  •  the right things
  • at the right time
  • for the right reasons

 equineGenie helps you manage your time  conserve your cash, and  improve the bottom line as you grow your business. 

Nothing falls through the cracks when equineGenie is your Assistant Manager, Personal Assistant and Financial Analyst. 

For more info. click here.

E-mail me here:

And we'll get you scheduled for a live webinar demonstration of the software and specific tips for your business on how you can put it into action immediately for a more profitable business.
Back At The Barn

snow laneOur sixteen year old son, Charles, has been doing a lot of riding lately; often, tacking up and working  three horses a day.  With one sister away at college and another starting a career in New York, barn and horse duties are more concentrated for the horsemen in the family.  While riding three horses a day is not anything out of the ordinary for a dedicated teenager, it's an accomplishment just the same.

As a baby boomer with six "Gen Y" children, I'm finally understanding that my teenage perspective based on a "'70's" experience is a frame of reference valuable to me, only.  Work ethic, manners and respect have been redefined by time and I have to be careful with how I evaluate youth's performance.

When I get out of line, Charles asks me,

"When are you going to the next meeting?

"What meeting?"

" The meeting of the Grumpy Old Men Club"


J.D. Salinger passed on last week, but Holden Caulfield lives on in all teenage boys.

Dust in Your Indoor Driving You Crazy?
MAG Flakes
If your indoor looks like a dust storm whenever someone rides, MAG Flakes are the perfect solution for solving the indoor arena dust headache.

They work for me.

Learn more by clicking here.

Profitable Horseman Book

I'm working on publishing the main articles of the Profitable Horseman Newsletter into a book. Five years of writing consolidated into print on paper.

Real ink on pages; guaranteed to boot every time you open it.

Coming soon.

Until next time,


Doug Emerson
Profitable Horseman Deewochagall
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