Douglas Emerson Profitable Horseman
Profitable Horseman Newsletter 
January 8, 2010
2010 and Goal to Go

Goals for the New Year may have been on your mind in the last week of December and the first few days of January. 


If they were, you're much like everyone else.


If your goals included:


  1. Lose weight
  2. Get in shape
  3. Get organized


You're very much like everyone else.



And if you've already given up on one or more of your goals already this year,


You're very, very much like everyone else.



Often the reason for failure to meet goals is that the goal is not a "smart" goal.  Don't get me wrong, your goals are by no means dumb.  They just need some schooling.


I'm not sure who to give credit to for the concept of S.M.A.R.T goals but for the record, I didn't invent the tool.  You may have seen different explanations for the acronym letters, but the message is the same:  put some structure in your goals


S.M.A.R.T. stands for the following:


S          Specific- avoid general statements like "lose weight"

M         Measurable- you must have a way to measure progress or change

A         Attainable - is it within the realm of "doable"

R         Relevant -is it worth pursuing 

T          Timely -is now the right time


For better success, organize your annual goals into 90 day goals to take some of the overwhelm out of the list.  Your 90 day goal worksheet may look like this:

90 day goal sample




Take some time this week to put your thoughts in writing and brighten your business for 2010 with goals for growth and profitability.

Others Have Said 

"The most pathetic person in the world is someone who has sight, but has no vision." -- Helen Keller

"People only see what they are prepared to see." -- Ralph Waldo Emerson

"The human mind is not rich enough to drive many horses abreast and wants one general scheme, under which it strives to bring
everything."--  George Santayana

Have Voice, Will Travel.


I'd like your help with my goal of helping 10,000 horsemen in the next ten years become profitable horsemen.  I'm looking for public speaking opportunities to associations, groups, councils and businesses to tell the story about success in the horse business.
Please contact me about your group's event, the subject and the possibilities.  E-mail me here or call me (716) 434-5371.

 Equine Genie Horse Management SoftwareOffers:
Organization for you in 2010

Is 2010 the year you are going to get your bookkeeping and horse management records in electronic form for instant access? 

You already know to be profitable in the horse business, you need to focus your time on generating revenue and making sound business decisions with timely information.
eG pro box
I'm now working with Bob Valentine, creator of equineGenie software to get the word out about this powerful management tool unlike any other software on the market for horsemen.

It's a complete financial and horse management program.

equineGenie is the first of several equine management products that will get horse business people away from their computers and into their businesses assisting them in doing:
  •  the right things
  • at the right time
  • for the right reasons

 equineGenie helps you manage your time  conserve your cash, and  improve the bottom line as you grow your business. 

Nothing falls through the cracks when equineGenie is your Assistant Manager, Personal Assistant and Financial Analyst. 

For more info. click here.

E-mail me here:

And we'll get you scheduled for a live webinar demonstration of the software and specific tips for your business on how you can put it into action immediately for a more profitable business.
Back At The Barn

BAB snow 2010In most parts of the States and Canada, winter has decided to be tough on all of us. And I noticed our friends in the U.K. are having plenty of snow as well.

My home is in the western part of New York State and cold temps and an abundance of "lake effect snow" has kept us busy pushing snow out of the way, breaking ice in buckets and getting the horses turned out regularly or ridden.

Moving in slow motion adorned with multiple layers of goose down and thinsulate is tiring for sure and results in lots of extra time dedicated for farm chores.

If you're feeling a bit depressed with the struggle of winter, be assured you're not alone.   For those who live in snow country,
there's great therapy in lying on your back and making snow angels like you did in your youth.  It's refreshing, artistic and silly and what can be wrong with that?

Dust in Your Indoor Driving You Crazy?
MAG Flakes
MAG Flakes are the perfect solution for solving the indoor arena dust headache.

They work for me.

Learn more by clicking here.

I help professional horsemen and horsewomen struggling with the business half of the horse business. 

Not enough time, not enough money or not enough of the right people working for you?

Is your horse boarding business unprofitable?
Contact me to see if I can help. 

Until next time,

Doug Emerson
Profitable Horseman Deewochagall
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