When agriculture was making the transition from horses as the
primary farm power unit to tractors, leather straps and wood were replaced with
steel angle and channel iron to bolt and attach farm tools like planters, plows
and pickers.
Eventually, every farm tool and implement manufacturer and
tractor maker had a "system" to
mount or attach to the tractor. Often,
the process was time consuming, involved heavy lifting and precise alignment.
Grunting, short tempers and mashed fingers accompanied
the attach and detach process. Just ask
Grandpa what it was like to attach a sickle bar mower to the old International.
Farmers were frustrated since implements did not fit
on all tractors without a special adaptation kit.
Harry Ferguson saw the need way back in 1926 for a universal
attachment system for implements and patented the three point hitch system. It
wasn't until the 1960's that agreement for the standards for three point hitch
came about and as a result, implements are built to specs for three point hitch
classes to fit every tractor.
No doubt you use three point hitch attachment for implements
on your farm or ranch. You snap lynch pins on two lifting arms and a "top
link" and away you go.
It's as easy as
1-2-3.
Think about how business leaders use simplicity like 1-2-3 in making a sale:
- Steve
Jobs and iPod touch screens
- Infomercial
legend Ron Popeil tells us to "set it and forget it" with his show time
rotisserie
- Multi-generational cake mix queen Betty Crocker has us add egg, milk and bake.
Are you as easy as 1-2-3 to do business with?
Do you attract students for your lesson business with an introductory evaluation lesson in which
they:
- Show
up
- Mount
up
- Sign
up
Is your training
business attracting customers by:
1. Demonstrate
2. Replicate with
client's horse
3. Initiate follow through
with owner
Is your boarding
business based on simple principles like:
1. Feed
2 Pick
3. Pamper
Your business will close more sales when you create your own 3 point hitch system to make it easy for prospects to say yes.
