Douglas Emerson Profitable Horseman
Profitable Horseman Newsletter 
May 7, 2009
The First Sale For Success Is To Yourself


horse race

Sometimes people laugh at first when I tell them the name of my business, Profitable Horseman.  A few even ask if Profitable Horseman is an oxymoron. 
I smile and say nothing.

And after a few uncomfortable seconds the other person will ask,
"So how do you do it?"
" Do what...?''
"You know, how do you make a profit with horses?"

After watching the Kentucky Derby last Saturday, my answer will be different.  The answer will be the dreaded question answering a question. 

My response question will be, "Do you believe you can earn a profit in the horse business?"
And whether your answer is yes, no or I dunno, you are certainly right.
Because the first sale in your business is to yourself. 
If you aren't sold on your ability to accomplish your dream than no one else will be either.
Tom McCarthy of Louisville, Kentucky is a lifelong horseman sold on his ability. 
He's been buying, training and racing Thoroughbreds since 1960.  An annual Kentucky Derby regular spectator since 1955, he'd only dreamed for decades of making the walk with his own horse from the backside to the paddock area on Derby day.   
After the Derby race last Saturday, even though his horse General Quarters wasn't in the winner's circle, the seventy five year old trainer and owner stood proudly in his personal winner's circle.  It was a long trip and he didn't get there by chance.
His eye for talent and his training ability with General Quarters resulted in a win at the Bluegrass Stakes in early April.   Take your pencil and underline the lifetime earnings with his colt of $641,000 after the Bluegrass win. No calculator is necessary to diagnose a healthy profit for the original $20,000 investment in the colt.
Is professional horseman Tom McCarthy a retired high school principal who just got lucky?
Jockey Calvin Borel is a professional horseman who is sold on his ability, too.
Humble, hard working and emotional, he understands persistence and showing up for work every day.  From a less than sophisticated start in bush track racing in Louisiana, Calvin labored in the work he loved until he and Street Sense found their way into the winner's circle at the 2007 Derby. 
Success loves a hard worker and Borel proved it with his combo at Churchill last week with wins at both The Kentucky Oaks on Friday and the Derby on Saturday.
Success as a professional horseman isn't reserved for the rich; just ask Sheikh Mohammed of Dubai who has spent tens of millions in an empty handed grab for a Derby win.   
Success is reserved for everyone on the unlevel playing field of life who is passionate and hardworking.
And that's because passion and hard work eventually draft luck to your team to make the difference for you.
Ask Tom McCarthy why he got a second chance to buy General Quarters. 

Ask Calvin Borel why holes open up on the rail just when he needs them.

Your story is your story and success for you can only be defined by you.  And only your positive attitude about your ability will lead the way to your success.
Negativity is the advance man for Failure.
So I want to ask you again, do you believe you can earn a profit in the horse business?
Others Have Said 

"The question isn't who is going to let me; it's who is going to stop me." -- Ayn Rand


"Hope springs eternal" --Alexander Pope


"It's been a long, long road but it's paying off, baby."

--Calvin Borel



Back At The Barn

Have Voice, Will Travel.


There is no easy path to success in this business of horses.  Clients and audiences I've talked to have confirmed that reality many times.  But, horsemen like Tom, Calvin and Mine That Bird trainer Chip Woolley believe in themselves as they trudge down their personal success paths.

I've been writing this newsletter about success in the business of horses since 2005.  It's brief and takes only a few minutes to read. That's because my intention is to provide an idea, ask a question or simply inspire you.

Some weeks I write them just for you; because you need to be reminded about something you've temporarily forgotten.
Other weeks, I write them just for your friends, your colleagues and competitors because they need a nudge, too. 
The responses I get from readers assure me that I'm helping and making a difference in their businesses.

This week, I'd like your help with my goal of helping 10,000 horsemen in the next ten years become profitable horsemen.  I'm looking for public speaking opportunities to associations, groups, councils and businesses to tell the story about success in the horse business.
Please contact me about your group's event, the subject and the possibilities.  E-mail me here or call me (716) 434-5371.

I help professional horsemen and horsewomen struggling with the business half of the horse business. 

Not enough time, not enough money or not enough of the right people working for you?

Is your horse boarding business unprofitable?

Contact me to see if I can help. 

Until next time,

Doug Emerson
Profitable Horseman Deewochagall
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