Douglas Emerson Profitable Horseman
Profitable Horseman Newsletter 
November 3, 2009
You May Want Your Customers to Start Acting Like Kindergartners

You may call it coincidence, synchronicity or law of attraction when it happens to you.
And "it" refers to when the thought, thing or person you need to know appears at that moment when you need it the most.
"It" for me this time was how to tell boarding customers, in a nice way, that the barn, like a functioning family, has rules to be followed.

The answer appeared to me in a flash as I was sorting through my pile of old books destined for new homes.

Author Robert Fulghum's manifesto on the back cover of his book almost mugged me for attention.

"All I Really Need to Know I Learned In Kindergarten" by Robert Fulghum ,copyright 1986, is old enough to be new again.  His book is a masterpiece of simplicity and has on the back cover a solution for most of the problems people create between each other.

If you operate a boarding, lesson or training barn and haven't had customer vs. customer conflicts, you probably also say you've never been bucked off, too.

And the 37 Barn Rules you posted on the bulletin board are most likely as warm and fuzzy as an IRS Notice.
There's no getting around it, people have conflicts with others from time to time and  Fulghum has some good advice in his book. 

You might want to adapt some of his philosophy and post it as your barn rules inspired by "All I Really Need to Know I Learned in Kindergarten". 
Here is part of Fulghum's philosophy:
  • Play Fair
  • Don't Hit People
  • Put Things Back Where You Found Them
  • Clean Up Your Own Mess
  • Don't Take Things That Aren't Yours
  • Say Your Sorry When You Hurt Somebody
Simplicity always trumps complexity.  If your barn rules aren't working, Fulghum's approach may be worth a try.
That's all for now. I'm off to follow his advice: "warm cookies and cold milk are good for you and take a nap every afternoon."

Others Have Said 
"Every horse thinks his own pack heaviest."--Thomas Fuller

"There is nothing wrong with making mistakes. Just don't respond with encores."--Anon.

'Never confuse a single defeat with a final defeat."--F. Scott Fitzgerald.

Have Voice, Will Travel.

mikeI had great fun speaking at The Syracuse, NY Sporthorse Invitational at its Equinomics Seminar last week.

About 40 people attended the seminar. Welcome new subscribers!

I'd like your help with my goal of helping 10,000 horsemen in the next ten years become profitable horsemen.  I'm looking for public speaking opportunities to associations, groups, councils and businesses to tell the story about success in the horse business.
Please contact me about your group's event, the subject and the possibilities.  E-mail me here or call me (716) 434-5371.

Back At The Barn

Like most parents, I read bed time stories to the children to help them go to sleep.  We read piles of books, but just a few stood out as my favorites.

Included on the favorite list was "Where the Wild Things Are" by Maurice Sendak.

When the movie hit the theatre a few weeks ago, we put the horses to bed early to take in the new movie adaptation of the book with two of our children.

A book adapted to film is always a challenge for the director and I wasn't surprised my family had a mix of reviews. I enjoyed it.

"Let the wild rumpus start",
King Max said in the land of the Wild Things. 

Reminds you of a lot of countries, perhaps?
Announcing: Profitable Horseman Teams Up With Equine Genie Horse Management Software
eG pro box

I didn't need an anvil to drop on my head to get me to recognize that Bob Valentine, Ph.D, the creator of equine Genie software, had produced a true management software for equine businesses.

I'm now working with Bob to get the word out about this powerful management tool unlike any other software on the market for horsemen. It's a complete financial and horse management program.

And, it's so easy to use, even I can do it!

equineGenie is the first of several equine management products that will get horse business people away from their computers and into their businesses assisting them in doing:
  •  the right things
  • at the right time
  • for the right reasons

 equineGenie helps you manage your time  conserve your cash, and  improve the bottom line as you grow your business. 

Nothing falls through the cracks when equineGenie is your Assistant Manager, Personal Assistant and Financial Analyst. 

Let me demonstrate to you, via a private webinar from your computer in the comfort of your office how this software is one tool you can't afford not to have!

E-mail me here:

And we'll get you scheduled for a live webinar demonstration of the software and specific tips for your business on how you can put it into action immediately for a more profitable business.

I help professional horsemen and horsewomen struggling with the business half of the horse business. 

Not enough time, not enough money or not enough of the right people working for you?

Is your horse boarding business unprofitable?
Contact me to see if I can help. 

Until next time,

Doug Emerson
Profitable Horseman Deewochagall
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