Douglas Emerson Profitable Horseman
Profitable Horseman Newsletter
Aug 21, 2008 
To Cook Up More Sales,
        Stir the Pot!
walnut 3 
Early in my career, one of my mentors would often ask me, "So how's business this week?"
And I would regularly answer,  "Quiet."
He would reply emphatically, "Then stir the pot!"
I wasn't in the restaurant business, but I understood the intent of his message.
Think about stirring, an essential to the cooking process.  The benefits of stirring:
  • Accelerates heating
  • Blends for better taste
  • Eliminates separation
  • Prevents burning
  • Sends an aromatic message to diners

Stirring, aside from cooking, is also a necessity to:

  • Allow settled pigment to create color in the paint can
  • Keep concrete from setting on the mixer truck
  • Get sales from your prospects and existing and past customers

I managed to pass high school physics, but don't remember much about the subject other than what Isaac Newton said,


"An object at rest tends to stay at rest and an object in motion tends to stay in motion with the same speed and in the same direction unless acted upon by an unbalanced force."

You are a force (perhaps unbalanced) that stirs the pot of possibilities for your business. 

Are you stirring the pot by: 

        Making telephone calls to prospects  
        Mailing post cards
        Send a printed or electronic newsletter
        Maintaining a website
        Speaking publicly
        Offering demonstrations
        ress releases about your bususiness
        Writing articles for publication
        Sending hand written thank you notes
        Asking for referrals

Think about your business relationships with people who provide services and products for you.  Aren't you doing the most business with the folks who maintain regular contact with you? 

 They call you, send you flyers and sale notices, e-mail you and perhaps call on you.  You see them in the community at the soccer game, charity fund raiser or at church.  They are present and available and stirring their pots for increased sales.
I get results whenever I send out my electronic newsletter, make a quick phone call to follow up or check in or present a talk or workshop.  It works for me and it will work for you, too!

If you don't stir your pot, "No soup for you!"

Others Have Said 
"All science is either physics or stamp collecting."  --   Ernest Rutherford
"It's so beautifully arranged on the plate - you know someone's fingers have been all over it."  -- Julia Child on nouvelle cuisine

"...A dry martini, shaken not stirred"  --   James Bond

Back At The Barn

walnut hill 2 
The increasingly longer shadows of late summer on the barn each evening remind me of the approach of autumn and the shift from summer recreation and relaxation mode to back to school and back to work.

We enjoyed a trip to Walnut Hill Farm Driving Competition in Pittsford, NY this past weekend.  Attending the competition at Walnut Hill is like stepping into a time machine.  A wide assortment of horse drawn vehicles helps every spectator imagine what it may have been like to live in an era pre-automobile when travel was easiest seated in relative comfort in your carriage of choice.
No doubt there were occasional flare ups of road rage, unfortunate wrecks and "buggy envy" over the latest model, but drivers were not burdened with license and insurance requirements, seat belt laws or radar controlled speed traps in each small town.
Perhaps in the horse drawn vehicle era, life was plenty complicated.  But, in a retrospective view now, it looks refreshing and simple.  I have to confess I barely know the difference between a phaeton and a futon, but I think that we would be a two "car" family in that time period.  A buckboard drawn by Belgians (SUV) for my wife and a flashy roadster powered by Morgans (Ferrari) for me.
Oh wait a minute, on second thought, in consideration of the family hierarchy, I have my carts mixed up as usual.
The sentence should have read: I'd like my buckboard too. It'd be convenient for hauling groceries and no polishing required.

I'll Be Speaking In Lexington, KY at the Certified Horsemanship Association International Conference on Thursday, October 30, 2008.


 cha intl convention
I talk with professional horsemen from all over each week about their businesses.  Some I can help right away, some aren't quite ready and I refer some to others better suited to help them.
Phone or e-mail me to discuss your situation and the possibilities.  The only thing that holds you from success is you.
Until next time,

Doug Emerson
Profitable Horseman Deewochagall
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