Douglas Emerson Profitable Horseman
Profitable Horseman Newsletter
June 6, 2008 
In This Issue
Sit Deep In Your Business Saddle
Others Have Said
Back At The Barn
Sit Deep In Your Business Saddle
 $ hat
"Sit deep in the saddle!", my riding instructor shouted long ago.
"Huh?  Sit deep! This ain't no Lazy-Boy recliner, It's a bouncing rock! It's all I can do to maintain my balance", I whispered to myself.
You may have had the same thoughts when you were first learning how to ride, too.
And then one day, you got it.
It all began to make sense.  Sitting deep is an abstract concept as well as a literal concept.
Literally, it means eliminate that bouncing and being in synch with your horse.
In an abstract sense it means:
  • You are balanced
  • You have good posture and image
  • You have confidence and a good attitude
  • You enjoy a sense of "knowing" and maintain contact and connections
And aren't those items the traits that successful business people have in common?
Leading your business through this uncertain economic time calls for sitting deep in the saddle for your business.  When you sit deep and tall you are:
  • Maintaining contact with clients and your suppliers
  • Reinforcing positive attitudes for employees
  • Living your mission to achieve your goals
  • Projecting your image of strong character and opening opportunities for success
When you are sloppy seated you are:
  • Attracting criticism from others
  • Unbalanced with your business vision
  • Holding your team back and letting your clients down
  • Inviting a premature invitation to exit the business
When challenged with days in business that make you want to let loose with a primal scream, remember the basics. 
Sit deep, focus and keep smiling.

Others Have Said 
"Ambition often puts men upon doing the meanest offices; so climbing is performed in the same posture with creeping."  --   Jonathan Swift 

"If one's posture is upright, one has no need to fear a crooked shadow."  --  Chinese proverb

"It's pretty clear now that what looked like it might have been some kind of counterculture is, in reality, just the plain old chaos of undifferentiated weirdness."  --   Jerry Garcia

Back At The Barn

e and l jump 
Thoroughbred racing fans will be focused on the Belmont Stakes tomorrow with Big Brown's attempt to win the Triple Crown.  Despite quarter cracks, trash talk and inappropriate  animal  welfare concern, the race will go on and I'll be hiking into the house from the barn in time to see the event.  I'll be cheering for Big Brown.
I love coffee and was delighted when our son, Will, started working as a barista at Starbucks. 
I still have a problem with Starbucks jargon for coffee sizes.  A tall is a small and this is a complete disconnect for my linear programmed brain. But marketing jargon is everything with Starbucks and true starbuckians speak the lingo and the employees love it.  But, they love only Starbuckspeak.  
Regional coffee shop Tim Horton's has its own Timspeak.   Patrons order "double-doubles" for double cream-double sugar.  Starbucks baristas  become  annoyed with the  "double- double" customer ordering at their drive thru.  They say nothing, but gently acknowledge the order back in Starbuckspeak.
Before a meeting in Rochester, NY yesterday, I stopped for a quick cup of joe at a trendy coffee shop which had a sign that proclaimed a $5.00 service charge for ordering tall, venti or grande.
They had their own jargon, but I couldn't bring myself to order a small cup of coffee with the shop's preferred term, little.
Real men just don't order little!
My small coffee was produced as ordered, small, without correction or surcharge.

Need A Speaker About The Horse Business? 
Call or e-mail me about possibilities for your event.
Call me (716) 434-5371.
I talk with professional horsemen from all over each week about their businesses.  Some I can help right away, some aren't quite ready and I refer some to others better suited to help them.
Phone or e-mail me to discuss your situation and the possibilities.
Until next week,

Doug Emerson
Profitable Horseman Deewochagall
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