The Profitable Horseman's Newsletter The only weekly electronic newsletter published for Professional Horsemen.
July 6, 2007

Are you tired of trying to make money in the horse business the old way? I help professional horsemen find new and better methods to add to the profitability of their businesses.
Welcome New Subscribers!

in this issue
  • Want to Transform Your Horse Business with More Profit and better balance between work, rest & play?
  • Body Language Tells the Rest of the Story
  • Others have said
  • Back at the Barn
  • Build the Horse Business You've Always Wanted
  • Speaking about the Horse Business...

  • Body Language Tells the Rest of the Story

    The professional horseman easily recognizes the silent language of horses: Ears back, ears forward, one ear forward - other ear back, droopy lower lip, three legged stance, tail wringing, whites of eye showing, flared nostrils, pawing, stomping, high head, licking and chewing and so on. It's all body language that horsemen rely upon to help understand what the horse is thinking, his attitude and if he could be dangerous.

    Relying upon these non verbal cues from horses is obviously a necessity for communication unless you happen to be working with Mr. Ed or a similar talking horse.

    With our human contacts, verbiage is plentiful and words are faster and more powerful in completing effective communication. But, hold your horses for one minute, are they?

    Not always.

    The words people use may or may not be true at telling the entire story.

    Just as horse body language always tells the truth, so does human body language. Sometimes you'll notice that you get conflicting messages from the words used by a person and the body language that accompanies the conversation.

    If you are not a student in the study of human body language, start studying. There are plenty of books available and internet articles to self educate.

    You will learn about body language cues:

    • Crossed arms could indicate a defensive position or idea resistance
    • Eyes looking down and to the left can indicate lying is taking place
    • Ear tugging may mean indecisiveness
    • Finger or toe tapping may mean boredom
    • Smiling with the mouth but not the eyes may mean insincerity
    • Hands on hips may mean aggressiveness or readiness
    • Open palm may indicate willingness

    You'll be much better at communications when you start consciously looking for cues from body language as you instruct students, direct employees and negotiate sales.

    While reading body language is an inexact science and partly an art, it's a skill that anyone can learn and benefit from in all communication exchanges.

    As we strain to hear and understand what a person is saying, body language is a way to "see" what someone is saying and compare the words chosen with the emotional message of body language. If the two messages oppose each other, then your job is to dig deeper to find the truth.

    Others have said

    "True interactivity is not about clicking on icons or downloading files, it's about encouraging communication." -- Edwin Schlossberg

    "Discovery consists of seeing what everybody has seen and thinking what nobody has thought." -- Albert Szent-Gyorgyi

    "I speak two languages, Body and English."--Mae West

    Back at the Barn
    barn swallow

    We have two broods of barn swallows in the horse barn this summer. Both nests have five youngsters overflowing their edges as they are close to flying the coop. I am watching vicariously with great interest to see what the adult swallows do about getting the young to leave the nest.

    Will they call them from the nearby tree in an effort to coax them to take their first flights?

    Will they gently nudge them from the safety of the nest to flap their wings?

    Or, will they grab them by the neck and hurl them out on their own?

    With a junior college student, entering freshman college student, two teenagers and a precocious eleven year old at home in our nest this summer, I have to sympathize with the pairs of barn swallows managing nests full of adolescents. It's a demanding job.

    Build the Horse Business You've Always Wanted
    Doug Emerson photo

    I work with Professional Horsemen who are struggling with the business half of the horse business.

    Just like a top performing horse has a strong foundation, so does a top performing horse business.

    If you've had enough with disappointment in your horse business, call or e-mail and we can talk about your business and how I may be able to help you.

    Welcome to new subscribers this week. If you know other horsemen who would enjoy this newsletter, please forward it to them!

    I appreciate your help !


    Speaking about the Horse Business...
    megaphone man

    Need a speaker about the horse business for your horse related organization? Talk to me about talking. Keynotes and workshops available. (716) 434-5371

    Want to Transform Your Horse Business with More Profit and better balance between work, rest & play?
    istock classroom

    A one day Profitable Horseman workshop can come to your neighborhood! Put together a group of six or more workshop attendees and I'll travel to your location.

    We'll cover strategies for success in the horse business:

    • Creating a three year vision for your business
    • Building a plan for profitability and getting contol of the money
    • Planning the time to plan
    • Leadership within your business
    • Creating customer service
    • The art of selling
    • Marketing methodically
    • Balancing work, rest and play

    Sound like a good idea?

    Ideas only work when put into action.

    Call (716) 434-5371 or email here.

    Click on the links below for more information

    Profitable Horseman Web Page

    Past issues of Profitable Horseman newsletter

    Professional Horsemen's Blog- More Free Business Tips Click on the link.

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