The Profitable Horseman's Newsletter The only weekly electronic newsletter published for Professional Horsemen.
April 19, 2007

Are you tired of trying to make money in the horse business the old way? I help professional horsemen find new and better methods to add to the profitability of their businesses.
Welcome New Subscribers!

in this issue
  • Want to Transform Your Horse Business with More Profit and better balance between work, rest & play?
  • Straddling The Abyss
  • Others have said
  • Back at the Barn
  • Build the Horse Business You've Always Wanted
  • Speaking about the Horse Business...

  • Straddling The Abyss

    A client and I were talking this week about her three-year vision for her business growth and her current list of ninety day goals. She was upset about the vast uncharted territory she could see in her mind's eye stretching between the two documents.

    It was a large black hole, filled with what if's?, how can I's? and I'm not good enoughs. It was more than a hole; it was an abyss. The abyss of fear. I've seen it frequently and you've seen it, too. Everyone who owns a business knows the mind numbing powers of the abyss and the affect on your business self confidence.

    Fear is the universal four way stop sign for your business progress. Almost like the purpose of a stop sign in traffic: slow down, stop, look all ways, evaluate risk and go, fear can prevent the go part from happening. Have you ever been stopped by fear in your business with a situation like four drivers who arrive simultaneously at a four way stop intersection? They signal via mouthing and sign language, " You go, No you go, No you go!", in a jerky round dance of starts and stops.

    Fear is a good emotion for saving lives. It works well. Fear is not the best emotion for growing businesses; it keeps you restricted and circling like a tetherball tied to a pole.

    The bravest warriors, explorers and business owners all know fear.

    But I don't mean they recognize it, I mean they know what to do about it. They know that fear never goes away entirely, it's always lurking. They know that trusting their own ability to deal with fears is more important than trying to eliminate every fear before driving through their mental intersections on the success path.

    The route between now and your ambitious three year business vision will be a rough trail of uncertainty. You are uncertain because the how am I going to get there piece is missing. And if the HOW blank isn't filled in, fear fills it in for you.

    Lions, tigers and bears, OH my!

    Faith in your own ability will replace fear and you will work through the how part. You've done it before; you'll do it again.

    How was answered for Edison, The Wright Brothers and Jonas Salk. While your business may not have world impact on technology, travel or disease eradication, your successful lesson, training or breeding business is of major significance to everyone you are connected with and most important, to you. My message this week is simple. The minute you get clear on where you are going, how you are going to get there will begin to unfold.

    Others have said

    "We'll either find a way, or make one." - Hannibal

    "It is not because things are difficult that we do not dare, it is because we do not dare, things are difficult." - Seneca

    "Better to do something imperfectly than do nothing flawlessly." - Robert Schuler

    Back at the Barn
    oliver lola

    Isn't it funny?

    As automobile drivers, we trust a painted white line on asphalt will keep drivers of oncoming traffic out of our way, but we are fearful of trusting our own good selves to make the right decisions in our businesses?

    The young students you teach may be fearful of falling off a horse as they choose to ignore their well developed balance on a bicycle or snowboard.

    You can talk with 50 to 100 people during the course of a week but when you have to give a fifteen minute presentation to ten people, you can't get the words to come out.

    I'll be speaking about the business half of the horse business on Saturday, April 28, 2007 at the 3rd Annual Horse Owners Workshop at the SUNY Cobleskill Foundation Equestrian Center in Cobleskill, NY.

    details here

    If you're attending, please say hello!

    Build the Horse Business You've Always Wanted

    I work with Professional Horsemen who are struggling with the business half of the horse business.

    Just like a top performing horse has a strong foundation, so does a top performing horse business.

    If you've had enough with disappointment in your horse business, call or e-mail and we can talk about your business and how I may be able to help you.

    A big Welcome to new subscribers this week. If you know other horsemen who would enjoy this newsletter, please forward it to them!

    I appreciate your help !


    Speaking about the Horse Business...
    megaphone man

    Need a speaker about the horse business for your horse related organization? Talk to me about talking. Keynotes and workshops available. (716) 434-5371

    Want to Transform Your Horse Business with More Profit and better balance between work, rest & play?
    istock classroom

    A one day Profitable Horseman workshop can come to your neighborhood! Put together a group of six or more workshop attendees and I'll travel to your location.

    We'll cover strategies for success in the horse business:

    • Creating a three year vision for your business
    • Building a plan for profitability and getting contol of the money
    • Planning the time to plan
    • Leadership within your business
    • Creating customer service
    • The art of selling
    • Marketing methodically
    • Balancing work, rest and play

    Sound like a good idea?

    Ideas only work when put into action.

    Call (716) 434-5371 or email here.

    Click on the links below for more information

    Profitable Horseman Web Page

    Past issues of Profitable Horseman newsletter

    Professional Horsemen's Blog- More Free Business Tips Click on the link.

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