The Profitable Horseman's Newsletter The only weekly electronic newsletter published for Professional Horsemen.
March 8, 2007

Are you tired of trying to make money in the horse business the old way? I help professional horsemen find new and better methods to add to the profitability of their businesses.
Welcome New Subscribers!

in this issue
  • Want to Transform Your Horse Business with More Profit and better balance between work, rest & play?
  • Change Is Uncomfortable
  • Others have said
  • Back at the Barn
  • Build the Horse Business You've Always Wanted
  • Speaking about the Horse Business...

  • Change Is Uncomfortable
    Andy Warhol

    "They say that time changes things, but you actually have to change them yourself." — Andy Warhol

    Change doesn’t come easily in the art business or the horse business; everyone is a critic. In an industry built on tradition, ideas for doing things differently take much effort to put into practice.

    One of the reasons professional horsemen are reluctant to make changes in their businesses is that some changes just don’t “feel right.” They are uncomfortable and go against the grain of what we have become accustomed to and comfortable with doing.

    For example, as a youth I learned to ride in a western saddle. Over time, the contact points of my body with the saddle became my points of reference for posture and balance. It all “felt right” every time I sat in the saddle.

    Later, my first experiences riding in an English hunt seat saddle made feel awkward, out of balance and generally uncomfortable. My traditional frame of reference had been altered and I was in the “uncomfortable zone”. With practice, I managed to regain my composure and balance and the new saddle started feeling better every time I rode in it.

    I have not ridden in a western saddle in a number of years and I know with such a long time away from it, riding in a western saddle would not feel “right” the first time I sat in it.

    My point is familiarity creates comfort and the natural human tendency is to be comfortable. Being comfortable means trading off potentially better results for the privilege of being comfortable.

    In your horse business do you:

    • Tolerate employees who don't have the skills to carry out the tasks required of them because they have been around a long time, are friendly with clients and have no other place to work?
    • Resist delegating business tasks like, filing, scheduling or bookkeeping because you have become comfortable with the notion that these activities are your job?
    • Avoid discussions with boarders about their horse’s bad manners or their own unacceptable behavior at the farm?

    Making a business decision to act on the types of things listed above is never easy. At first, moving from a comfort zone to potentially stressful situations might feel like you have put your boots on backwards just to make sure it will hurt.

    But, you will soon find out that a better analogy is that changes in your business are more like sitting in a strange saddle for the first time. It feels uncomfortable, you’re out of balance and have to question again why you are doing this.

    Amazingly, in time, the deliberate business changes you make become as comfortable as your favorite saddle and will result in a much more comfortable ride.

    Others have said

    "The key to success is for you to make a habit throughout your life of doing the things you fear." -- Vincent Van Gogh

    "It's the place where my prediction from the sixties finally came true: "In the future everyone will be famous for fifteen minutes." I'm bored with that line. I never use it anymore. My new line is, "In fifteen minutes everybody will be famous." -- Andy Warhol

    "If everything seems under control, you're not going fast enough." -- Mario Andretti

    Back at the Barn
    3 roosters

    Critters come and go at our place. Understandably, over the years many horses have come through the barn, but my wife’s love of animals also includes dogs and cats like a lot of other horsemen and horsewomen.

    She doesn’t stop there, however, as rabbits, goats, ducks and geese have appeared at our version of the E-I-E-I-O farm over time. Last week’s surprise was the addition of three “Silkie” breed roosters to the vacant rabbit cage.

    The roosters are docile and will eat lots of bugs she tells me. Time will tell, I’m thinking.

    I’m also thinking why didn’t I get rid of that rabbit cage when it was empty?

    Build the Horse Business You've Always Wanted

    I work with Professional Horsemen who are struggling with the business half of the horse business.

    Just like a top performing horse has a strong foundation, so does a top performing horse business.

    If you've had enough with disappointment in your horse business, call or e-mail and we can talk about your business and how I may be able to help you.

    A big Welcome to 62 new subscribers this week. If you know other horsemen who would enjoy this newsletter, please forward it to them!

    The subscriber list cracked the 1000 number this week and I appreciate your help ! Thanks!

    Life is short,

    Ride hard.


    Speaking about the Horse Business...
    megaphone man

    Need a speaker about the horse business for your horse related organization? Talk to me about talking. Keynotes and workshops available. (716) 434-5371

    Want to Transform Your Horse Business with More Profit and better balance between work, rest & play?
    istock classroom

    A one day Profitable Horseman workshop can come to your neighborhood! Put together a group of six or more workshop attendees and I'll travel to your location.

    We'll cover strategies for success in the horse business:

    • Creating a three year vision for your business
    • Building a plan for profitability and getting contol of the money
    • Planning the time to plan
    • Leadership within you business
    • Creating customer service
    • The art of selling
    • Marketing methodically
    • Balancing work, rest and play

    Sound like a good idea?

    Ideas only work when put into action.

    Call (716) 434-5371 or email here.

    Click on the links below for more information

    Profitable Horseman Web Page

    Past issues of Profitable Horseman newsletter

    Professional Horsemen's Blog- More Free Business Tips Click on the link.

    Join our mailing list!

    Back to Articles Page