The Profitable Horseman's Newsletter The only weekly electronic newsletter published for Professional Horsemen.
March 23, 2007

Are you tired of trying to make money in the horse business the old way? I help professional horsemen find new and better methods to add to the profitability of their businesses.
Welcome New Subscribers!

in this issue
  • Want to Transform Your Horse Business with More Profit and better balance between work, rest & play?
  • Trouble Shooting Is Easier Aiming At The Right Target
  • Others have said
  • Back at the Barn
  • Build the Horse Business You've Always Wanted
  • Speaking about the Horse Business...

  • Trouble Shooting Is Easier Aiming At The Right Target

    The truck was in position and I locked the trailer coupler to the ball. A quick click of safety chains, break-away cable and the trailer wiring connector and I'd be on my way. Uh oh, no left turn signal!

    I rapidly churned the possibilities of the cause of the problem through my head. Must be the ground connection. Quickly then, remove all rust from the trailer ball and the trailer coupler to improve the contact for ground.

    Still no signal; that didnít help.

    Oh, no it must be in the trailer turn signal wiring! A bad ground to the trailer frame somewhere. Short on time and low on patience, I wasnít looking forward to a wrestling match with tracing through the trailer wiring spaghetti.
    But, I had to have working signals on the horse trailer.

    Stepping back and reviewing the problem, I resisted the strong temptation to begin tearing things apart for the sake of acting quickly.

    The voice of reason and experience took over for the voice of the know-it-all in my head. Why not test the truck connector for power first? Is the left turn signal in the truck getting current to the outbound plug?

    My testing meter said nope - no current here.

    The voice of reason chimed in again and asked is that because of corroded truck wiring or because of a blown fuse for the trailer wiring?

    Checking for a blown fuse is a lot easier than a search mission for broken, missing or corroded wiring. I felt like a Las Vegas jackpot winner when I looked in the fuse compartment! The fifty-cent mini fuse had blown. With the spare fuse plugged in, I was on my way.

    If you own a horse trailer two things are certain:

    You have had wiring problems or you are going to have wiring problems.

    Itís as certain as having problems in a business.

    How you handle the troubleshooting and fix of your problems will determine how much time you waste and frustration you endure.

    Often the causes of problems are simple.

    The tractor doesnít start because itís out of fuel, your best lesson horse is acting up because the girth is pinching him, there is a flood in front of the barn because the gutter downspout is plugged with leaves.

    Applying the same thought pattern to your horse business:

    • Is your hardworking employee always late because he wants to aggravate you or because he waits with his young daughter every morning to make sure she gets on the school bus safely?
    • Is your boarding business losing money every month because everyone leaves too many lights on contributing to the high electric bill or are your boarding rates too low?
    • Are you exhausted from working too many hours doing everything because no one helps or because you refuse to ask for help or delegate work to others?

    The Solution.

    Make it easy on yourself when business problems arise. Stop, pause and take a deep breath and ask yourself, ďWhat are the possible conditions that are creating this problem?" and rank the solutions by ease of implementation.

    Start with the easy stuff for two very good reasons:

    1. It's easy.
    2. That's where the problem usually is.

    Others have said

    "Good management is the art of making problems so interesting and their solutions so constructive that everyone wants to get to work and deal with them." -- Paul Hawken

    "I don't think necessity is the mother of invention - invention, in my opinion, arises directly from idleness, possibly also from laziness. To save oneself trouble." -- Agatha Christie

    "My mother had a great deal of trouble with me, but I think she enjoyed it." -- Mark Twain

    Back at the Barn
    barn in sepia

    Spring Sprung in much of the Northeast States and Eastern Canada this week. Not too soon for me; Iíve had enough cold and snow and double blanketed horses for a while.

    Of course spring brings with it rain and the snow driftís understudy: MUD.

    When our son Will was 4 years old he created a term for the sticky, gooey, quick sand mud of spring. He called it ďMud HutchĒ. Pardon the pun, but the name has stuck for the last 14 years.

    I used the trouble shooting technique described above to solve a problem I had with the tractor getting stuck in mud hutch every spring and itís worked perfectly.

    Donít drive the tractor in mud.

    Build the Horse Business You've Always Wanted

    I work with Professional Horsemen who are struggling with the business half of the horse business.

    Just like a top performing horse has a strong foundation, so does a top performing horse business.

    If you've had enough with disappointment in your horse business, call or e-mail and we can talk about your business and how I may be able to help you.

    A big Welcome to 21 new subscribers this week. If you know other horsemen who would enjoy this newsletter, please forward it to them!

    I appreciate your help !


    Speaking about the Horse Business...
    megaphone man

    Need a speaker about the horse business for your horse related organization? Talk to me about talking. Keynotes and workshops available. (716) 434-5371

    Want to Transform Your Horse Business with More Profit and better balance between work, rest & play?
    istock classroom

    A one day Profitable Horseman workshop can come to your neighborhood! Put together a group of six or more workshop attendees and I'll travel to your location.

    We'll cover strategies for success in the horse business:

    • Creating a three year vision for your business
    • Building a plan for profitability and getting contol of the money
    • Planning the time to plan
    • Leadership within you business
    • Creating customer service
    • The art of selling
    • Marketing methodically
    • Balancing work, rest and play

    Sound like a good idea?

    Ideas only work when put into action.

    Call (716) 434-5371 or email here.

    Click on the links below for more information

    Profitable Horseman Web Page

    Past issues of Profitable Horseman newsletter

    Professional Horsemen's Blog- More Free Business Tips Click on the link.

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