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The Profitable Horseman's Newsletter The only weekly electronic newsletter published for Professional Horsemen.
February 2, 2007

Are you tired of trying to make money in the horse business the old way? I help professional horsemen find new and better methods to add to the profitability of their businesses.
Welcome New Subscribers!

in this issue
  • Want to Transform Your Horse Business with More Profit and better balance between work, rest & play?
  • They Donít Get It, Do You?
  • Others have said
  • Back at the Barn
  • Build the Horse Business You've Always Wanted
  • Speaking about the Horse Business...

  • They Donít Get It, Do You?

    Ah, you are living the dream life of the professional horseman. You own your own business, you help others learn to ride and find the horse of their dreams and the money piles up like snow in a blizzard.

    You pour out all of your energy and hours to:

    • Breed and sell top horses
    • Teach outstanding lessons
    • Train champion quality show horses

    Your clients and customers:

    1. Fail to see lameness, crooked legs and poor conditioning
    2. Ask the same questions over and over
    3. Get easily confused over correct lead, correct diagonal and correct pattern or course

    In a fit of frustration, you want to scream or have screamed, ďDonít you know anything about horses?!Ē

    Of course they don't know.

    That's why they pay you for your help.

    Customers and clients are so tough to deal with some days aren't they? But, donít feel like the horse business is the only industry that suffers from client ignorance.

    • The engine mechanic, staring at the seized motor thinks: Why did they ignore checking and changing the oil?
    • The bank customer service rep. questions: What's so hard about balancing the checkbook?
    • The physician wonders: Why doesn't the patient take the medication as it was prescribed?

    All of these things occur because people tend to act just like people.

    Those traits keep popping up: Forgetfulness, lack of focus, talking when they should be listening, lack of coordination, refusing to breathe properly, tardiness.

    Iíll grant you that the above behavior can be tiring, frustrating and almost enough to put you over the edge at times.

    But, the fact that most of your clients donít know everything and admit it is a wonderful thing!

    Because, If they did know everything, they wouldn't be willing to pay you, the professional, to help them.

    So, the next time your clients donít remember exactly what you told them a few days ago, or make bad judgments or just say the dumbest thing you ever heard, remind yourself that they arenít doing it because they are looking for ways to annoy you, they do it because they are human and need your professional help.

    Others have said

    "Our patience will achieve more than our force." -- Edmund Burke

    "It is what we learn after we think we know it all, that counts." -- John Wooden

    "A healthy male adult bore consumes each year one and a half times his own weight in other people's patience." -- John Updike

    Back at the Barn
    back at barn

    I had fun speaking last weekend at the Niagara County, New York Second Annual Horsemanís Fair, put together by Tom and Debbie Pinkowski. I talked about marketing for both professional and amateur horsemen.

    The marketing department in a business or organization can never rest; there is always work to be done to keep the business and membership pipelines full.

    Build the Horse Business You've Always Wanted
    dee oct 06

    I work with Professional Horsemen who are struggling with the business half of the horse business.

    Just like a top performing horse has a strong foundation, so does a top performing horse business.

    If you've had enough with disappointment in your horse business, call or e-mail and we can talk about your business and how I may be able to help you.

    A big Welcome to 33 new subscribers this week. If you know other horsemen who would enjoy this newsletter, please forward it to them! I'm on a quest to tell 1000 people what I do and I need your help. Thanks!

    Life is short,

    Ride hard.


    Speaking about the Horse Business...
    megaphone man

    Need a speaker about the horse business for your horse related organization? Talk to me about talking. Keynotes and workshops available. (716) 434-5371

    Want to Transform Your Horse Business with More Profit and better balance between work, rest & play?
    empty classroom

    A one day Profitable Horseman workshop can come to your neighborhood! Put together a group of six or more workshop attendees and I'll travel to your location.

    We'll cover strategies for success in the horse business:

    • Creating a three year vision for your business
    • Building a plan for profitability and getting contol of the money
    • Planning the time to plan
    • Leadership within you business
    • Creating customer service
    • The art of selling
    • Marketing methodically
    • Balancing work, rest and play

    Sound like a good idea?

    Ideas only work when put into action.

    Call (716) 434-5371 or email here.

    Click on the links below for more information

    Profitable Horseman Web Page

    Past issues of Profitable Horseman newsletter

    Professional Horsemen's Blog- More Free Business Tips Click on the link.

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