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The Profitable Horseman's Newsletter The only weekly electronic newsletter published for Professional Horsemen.
August 31, 2006

Are you tired of trying to make money in the horse business the old way? I help professional horsemen find new and better methods to add to the profitability of their businesses.
Welcome New Subscribers!

in this issue
  • There is Something New Every Day in my Blog About the Horse Business

    click on the picture below
  • For Immediate Release
  • I'll Be Driving to Fort Collins from Denver Friday, Sept. 22, 2006
  • Others have said
  • Back at the Barn
  • Build the Horse Business You've Always Wanted
  • Speaking about the Horse Business...

  • For Immediate Release
    press phtographers

    Profitable Horseman
    7444 Chestnut Ridge
    Lockport NY 14094

    (716) 434-5371
    For Immediate Release
    Contact: Doug Emerson
    (716) 434-5371

    Professional Horsemen Take the Reins and Write Their Own Press Releases

    Buffalo, NY August 31, 2006-You may think press releases are only for big corporations like Nike, Microsoft or General Electric, but Doug Emerson, horse business consultant and creator of the says, “Many professional horsemen fail to take full advantage of press releases to promote themselves and their equine businesses resulting in the loss of free publicity worth thousands of dollars in paid advertising.”

    Whoa there. You may think that you need a full time public relations director to create marketing buzz for you and your business, but Emerson wants to set the record straight that when it comes to public relations and press coverage, most professional horsemen have the saddle on backwards. Press releases are simple to create, follow a standard format and can be written by just about anyone.

    If you can write a few sentences in a simple press release format, you can begin to tell the equine world about what you, your clients and your horse business are doing.

    What would you issue a press release about? Anything and everything that is news: upcoming horse shows, horse show results, clinics, lesson programs, boarding programs, awards, membership in organizations, talks and demonstrations, new barns, arenas, equipment, comments on news in the horse industry.

    Also, certification programs, educational accomplishments and professional kudos, new instructional training DVD’s, books, e-books judge’s cards and certifications, client success stories, newsletters, interviews, panel discussions, new employee announcements and open houses.

    There are truckloads of free information to be found on how to write a press release. Type “how to write a press release” in your favorite search engine and get writing today.


    So you just read my press release about press releases. I hope I’ll be reading about your horse business soon as a result of your press release efforts. When it comes to business promotion, remember, No News Is Not Good News for your horse business.

    I'll Be Driving to Fort Collins from Denver Friday, Sept. 22, 2006

    I'm seeing a client in Denver on Thursday the 21st of September and have some open time on Friday, September 22, 2006 before I head to Fort Collins for a presentation at the Certified Horsemanship Association International Convention on Saturday.

    If you're based in Colorado and would like some on site help with your business, contact me by email or phone and we can make arrangements to meet in person.

    Others have said

    "Have you ever observed that we pay much more attention to a wise passage when it is quoted than when we read it in the original author?" -- Philip G. Hamerton

    "Newspapers should have no friends." -- Joseph Pulitzer

    "He can compress the most words into the smallest ideas of any man I ever met." -- Abraham Lincoln

    Back at the Barn
    oliver lola

    Betsey has been moving horses around so much this summer I've had to put temporary name tags on the stall doors. Horses come and go frequently. Our favorite pony, Peaches, is happily being ridden and shown by an energetic nine year old young man many miles away. Her presence in our barn in missed. Peaches has an amiable disposition and gets along with all of the other horses in the barn. As she serves as the pasture buddy with the other horses, Betsey found another pony to fill Peaches’ role until she returns.

    I was informed that Oliver, a pony on loan, would be staying with us as official companion horse. Betsey brought him home a week ago and when I first saw him, I thought she’d brought home yet another dog.

    But, Oliver is no dog, just a very short horse. About 36” tall at the withers, he looks very vertically challenged next to his taller horse friends, but he holds his own at horseplay.

    In the photo he is meeting our new horse Lola. And yes, she is a show girl; horse shows only.

    Build the Horse Business You've Always Wanted

    I work with Professional Horsemen who are struggling with the business half of the horse business. Just like a top performing horse has a strong foundation, so does a top performing horse business.

    If you've had enough with disappointment in your horse business, call or e-mail and we can talk about your business and how I may be able to help you.

    If you know other horsemen who would enjoy this newsletter, please forward it to them! I am on a quest to tell 1000 people what I do and I need your help.

    Life is short,

    Ride hard.


    Speaking about the Horse Business...
    megaphone man

    I will be presenting two talks about the horse business at the Certified Horsemanship Association's International Conference in Fort Collins, CO September 23, 2006. Find more information at: www.cha- or call 800-399-0138

    Is your organization in need of a speaker about the horse business at its event? Contact me and let's talk about it!

    There is Something New Every Day in my Blog About the Horse Business

    click on the picture below
    herd of horses

    Click on the herd of horses above. They'll take you right to the blog. What's a blog? Click and find out!

    Click on the links below for more information

    Profitable Horseman Web Page

    Past issues of Profitable Horseman newsletter

    Professional Horsemen's Blog- Don't Look Back!

    Join our mailing list!

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