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The Profitable Horseman's Newsletter The only weekly electronic newsletter published for Professional Horsemen.
August 2, 2006

Are you tired of trying to make money in the horse business the old way? I help professional horsemen find new and better methods to add to the profitability of their businesses.

in this issue
  • My New Blog About the Horse Business

    click on the picture below
  • Bomb Proof Your Horse Business?
  • Others have said
  • Back at the Barn
  • Build the Horse Business You've Always Wanted
  • Speaking about the Horse Business...

  • Bomb Proof Your Horse Business?
    time bomb

    You have seen the want ads that read like this: ďChildís horse wanted, must be bomb proofĒ.

    I donít mind a little daydream fueled optimism, but requesting a bomb proof horse is pushing the limits. Why not also ask for a horse that is: founder proof, colic proof, puncture proof and fall proof? You get the idea; horses, while predictable the majority of the time, are unpredictable the rest of the time.

    Do you suppose itís possible to bomb proof your horse business?

    Itís easier than bomb proofing a horse.

    Bomb proofing your business involves taking these types of steps to defend those occasional missiles that rocket into your business life.

    Have a cash reserve. By this I mean having a bank account with an appropriate balance for your size of business that you can immediately draw from for business emergencies.

    Identify a ďnumber twoĒ person in command who can make the daily business decisions for you if you are not available or able to do so.

    Develop operating systems for everyone to use that describe:

    1. Feeding of horses including amounts, time and details of hay and grains and water check schedule.
    2. Stall cleaning and manure removal.
    3. Cleaning and storage of tack and equipment.
    4. Blanketing and sheeting procedures by temperature.
    5. Stall check at end of day.

    Emergency plans for disasters including tornado, hurricane, flooding, snowstorm, fire and health quarantines. Itís much easier to deal with disaster when you can start with a plan and modify than start from scratch after the bomb explodes. Donít forget about disasters like loss of electricity or worse, your water supply. A barn full of thirsty horses with no readily available supply of water is a disaster without a contingency plan.

    Lack of steady income is also a time bomb to be wary of. Your mortgage, installment loans, lease payments, feed bills and payroll show up for payment every month whether your checking account is full or empty. Understand where your income will come from for the next 12 months and when it will be deposited to account for cash flow deficits.

    Use good sense to do some advance thinking about what to do when things go wrong. Itís much easier to operate your business with a plan in place for damage control than pick up pieces after a business bomb is dropped and wonder what the next step might be.

    Since chaos is the default choice in lieu of a plan, choose to plan.

    Others have said

    "Ideas are the factors that lift civilization. They create revolutions. There is more dynamite in an idea than in many bombs." -- Bishop Vincent

    "You create your opportunities by asking for them." -- Patty Hansen

    "Peace has never come from dropping bombs. Real peace comes from enlightenment and educating people to behave more in a divine manner." -- Carlos Santana

    Back at the Barn

    Much of the U.S. and Canada have been living through record breaking temperatures this week. The fans in our barn have been in overdrive trying to provide some relief from the sweltering temperatures and humidity.

    The only barn residents that seem to not mind the heat are nested in the floor joists of the hay loft. The second brood of barn swallows this season are active as ever with their mouths moving non stop in anticipation of their next meal. Barn swallows, notorious for diving in flight to intimidate any cat that dares to walk within 100 yards of their nest, enjoy coming back year after year to our barn to the same nest. We enjoy their company.

    Barn flies are another story.

    If you are up against the heat this week, it may be a good time to slow down and take a mid summer R&R break.
    Lemonade served under a shade tree is the perfect combo.

    Build the Horse Business You've Always Wanted

    I work with Professional Horsemen who are struggling with the business half of the horse business. Just like a top performing horse has a strong foundation, so does a top performing horse business.

    Call or e-mail and we can talk about your business and how I may be able to help you.

    If you know other horsemen who would enjoy this newsletter, please forward it to them! I am on a quest to tell 1000 people what I do and I need your help.

    Life is short,

    Ride hard.


    Speaking about the Horse Business...
    megaphone man

    I will be presenting two talks about the horse business at the Certified Horsemanship Association's International Conference in Fort Collins, CO September 23, 2006.

    Is your organization in need of a speaker about the horse business at its event? Contact me and let's talk about it!

    My New Blog About the Horse Business

    click on the picture below
    herd of horses

    Click on the herd of horses above. They'll take you right to the blog. What's a blog? Click and find out!

    Click on the links below for more information

    Profitable Horseman Web Page

    Past issues of Profitable Horseman newsletter

    Professional Horsemen's Blog- Don't Look Back!

    Join our mailing list!

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