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The Profitable Horseman's Newsletter Helping Horsemen with Solutions, Growth and Change in Business
April 6, 2006

Tired of trying to make money in the horse business the old way? I help professional horsemen find new and better methods to add to the profitability of their businesses.

in this issue
  • Announcing New Boarding Profit Calculator
  • Delivering the Real McCoy
  • Others have said
  • Back at the Barn
  • More Profit in Less Time
  • Getting to the Point

  • Delivering the Real McCoy
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    Itís been said that businesses are either growing or shrinking; there is no such thing as status quo or neutral. If you are working at growing your horse business, you are always interested in ways to leverage your time. The concept of leveraging your time means understanding your time is precious and delivering your products and services is your main business objective.

    Training horses, selling horses, and riding lessons may be some of the ways you deliver your products and services. The limited work hours available in each day dictate the amount of sales you alone can generate. There is a maximum created by the length of each workday. The way to leverage time and increase sales and, ultimately, profits is to have others assist you in what you do.

    Your hired assistants are good at what they do and are patterned in your style, but they are not you. In an ideal world, we would be able to clone ourselves and generate sales and profits to grow the business. In our imperfect world, the assistants that help leverage your time arenít exact replicas of you.

    Professionals who have great confidence and faith in their employees sometimes forget that their customers havenít had enough experience and exposure to their associatesí skills. When customers think they have hired you to train their horse and find out that your employee has been doing all of the training, they can become disappointed and may even feel misled. When students expect hands on help from you at a riding lesson and discover that your trained and skilled assistant will be giving the lesson, they may feel cheated out of ďThe Real McCoyĒ

    The way to avoid having the client feel let down about dealing with your associates is to maintain a campaign of team awareness. On a regular basis, reinforce the concept that your business is a team, led by you. The team works together in delivering the same type of horses and services that represent the personal brand that you have created.

    Use expressions like:

    1. We work as a team in this business to deliver the best possible service.
    2. Sometimes Judy will be training your horse. Iíll be closely watching your horseís success, but to get faster results for my clients, Judy fills in for me when I canít be here. Is that OK?
    3. Iíve found I get better results for my clients by having a well-trained team to back me up. Our styles may be slightly different, but the foundation philosophy and core program is the same I have successfully delivered for years.

    The idea is to let your clients know in advance that even though you, the owner, may not be hands-on all of the time, they can be comfortable and confident that they are getting the ďReal McCoyĒ for their money from your associates.

    This week, be thinking about how you can leverage your time to leverage your profits.

    Others have said

    "The man who has confidence in himself gains the confidence of others." -- Hasidic saying

    "Make sure you have finished speaking before your audience has finished listening." -- Dorothy Sarnoff

    "You can delegate authority, but not responsibility." - - Stephen W. Comiskey

    Back at the Barn
    back at barn

    Recently, I had the pleasure of judging a 4-H Equine Program speech contest. 4-H members from several counties competed with speeches lasting from nine to twelve minutes.

    These young men and women were outstanding in their organization and delivery of their talks. I was very impressed at their ability to speak for about ten minutes (an eternity if you are the speaker) with such authority and presence.

    I hope all of the contestants will continue to develop their communication skills. No matter what they choose for careers, the skill they are ambitiously developing now will make an outstanding difference in their rate of success in the years to come. Maybe I will get to hear one of them again delivering a talk at a horse related clinic or workshop in the future.

    Welcome to new subscribers this week. As part of my marketing methodically mindset, I've been pushing closer toward the 500 subscriber goal.
    If you know of someone who may benefit from this newsletter, please pass it along with your recommendation. Thanks!

    Life is short.

    Ride hard.


    More Profit in Less Time

    I show Professional Horsemen how to use 8 key strategies to build a business that creates more profit in less time. Call me and we can talk about how your business can benefit.

    If you know other horsemen who would enjoy this newsletter, please forward it to them! I am on a quest to tell 1000 people what I do and I need your help.

    The purpose of this publication is to help professional horsemen also be Profitable Horsemen.

    Getting to the Point

    I write another weekly newsletter about the business of life. Curious? Click here

    Announcing New Boarding Profit Calculator

    I don't know about you, but I don't have enough time to get everything done in a day. Whenever I can find a shortcut, I take it.

    Time is money and your time is valuable. That's why I developed an easy to use Microsoft Excel Spreadsheet to help professional horsemen understand what their true profit is on the horse boarding enterprise of their business.

    Click here to learn more about this new program to make your "figurin" a snap.

    Click on these links for more information

    Past issues of Profitable Horseman newsletter

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