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The Profitable Horseman's Newsletter The only weekly electronic newsletter published for Professional Horsemen.
November 16, 2006

Are you tired of trying to make money in the horse business the old way? I help professional horsemen find new and better methods to add to the profitability of their businesses.
Welcome New Subscribers!

in this issue
  • There is Something New Every Day in my Blog About the Horse Business

    click on the picture below
  • Job Description for Professional Horsemen
  • Others have said
  • Back at the Barn
  • Build the Horse Business You've Always Wanted
  • Speaking about the Horse Business...

  • Job Description for Professional Horsemen
    Sunset red lantern

    Youíre at the holiday party and the house is filled with faces you donít recognize. As you mingle and meet the other guests the conversation quickly leads to the inevitable question, ď So what do you do

    You may answer, ďIím in the horse business. People pay me money to board horses, give riding lessons and train horses.Ē As an answer for a non-horseman, your reply is adequate. Itís direct and understandable by anyone.

    And, as you search for common ground for discussion, you return the volley by asking the other person, ďAnd what do you do?Ē There isnít enough time at a busy party to explain in detail what your day is like and most likely you wouldnít want to hear about someone elseís daily routine either. Good parties need good people, circulation and lots of laughs and light conversation.

    But, if youíre like me, the next day you may think about everything that happened at the party the night before. Thoughts about what people said and did, the jokes you laughed at and the occupations of others attending may replay like a movie in your mind as you cool horses out, fill water buckets and buckle blankets.

    As you rewind the movie, you think about everything you sell in your position as a key salesperson in your business, you discover you may sell more than boarding, lessons and training to your clients. You sell and deliver escape, self worth and an exclusive place to fit in with others.

    You enable your clients to view their relationship with horses and horsemen as an escape from everything else they do in their lives when not at the farm. They use their ďbarn timeĒ as a mini vacation from spouses, children, bosses or their own businesses. Itís a temporary safe haven where they can relax and have fun.

    You provide your clients opportunities to become: better horsemen, skilled as riders and more confident in their abilities to grow mentally and athletically as equestrians.

    You create a farm atmosphere that allows: a chance to talk horses incessantly without fear of boring the listener, an opportunity to develop a circle of friends who share in a love of horses and a place to create memories for children, adults and their families.

    When you think deeply about it, you have a pretty cool business. You work and play with horses and people to deliver an experience that they remember for all of their lives.

    Now, the next time you get stepped on, unload all of the feed by yourself or tend to a colicky horse at 2:00 A.M., remember that tolerating a few bumps in the road is a small chore compared to the enormous amount of good you do each day for your clients and their horses.

    Itís easy to measure your success in the horse business; look at the accomplishments of your clients.

    Others have said

    "It is neither wealth nor splendor but tranquility and occupation which give happiness." -- Thomas Jefferson

    "A human being must have occupation if he or she is not to become a nuisance to the world." -- Dorothy L. Sayers

    "Man, unlike any other thing organic or inorganic in the universe, grows beyond his work, walks up the stairs of his concepts, emerges ahead of his accomplishments." -- John Steinbeck

    Back at the Barn
    back at barn

    My blogging friend Kimberly, a prolific writer at her I Gallop On blog, posted a video of the recent rescue of about 100 horses stranded in the Netherlands due to high flood waters. You can read about it and see the short video by clicking here. Itís a fascinating study in herd behavior.

    My calendar for 2007 is starting to fill with speaking and horse business workshop events. Would you like a horse business workshop for your group or network? Call or e-mail me to talk about possibilities.

    Build the Horse Business You've Always Wanted
    dee oct 06

    I work with Professional Horsemen who are struggling with the business half of the horse business. Just like a top performing horse has a strong foundation, so does a top performing horse business.

    If you've had enough with disappointment in your horse business, call or e-mail and we can talk about your business and how I may be able to help you.

    If you know other horsemen who would enjoy this newsletter, please forward it to them! I am on a quest to tell 1000 people what I do and I need your help.

    Life is short,

    Ride hard.


    Speaking about the Horse Business...
    megaphone man

    Need a speaker about the horse business for your horse related organization? Talk to me about talking. Keynotes and workshops available. (716) 434-5371

    There is Something New Every Day in my Blog About the Horse Business

    click on the picture below
    herd of horses

    Click on the herd of horses above. They'll take you right to the blog. What's a blog? Click and find out!

    Click on the links below for more information

    Profitable Horseman Web Page

    Past issues of Profitable Horseman newsletter

    Professional Horsemen's Blog- Don't Look Back!

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