Douglas Emerson Profitable Horseman
Profitable Horseman Newsletter 

December 20, 2011

Market Methodically For Better Profit in 2012     


A business is either expanding or it's shrinking. It never stays the same. And if more profit is of interest to you for 2012, it's going to be a result of you planning your marketing for the next twelve months, NOW


Start with a wall calendar for the 12 months of 2012. Write in all of the events you intend to have at your farm.    


Here's a list to get you started:

  • Horse shows
  • Parties
  • Clinics
  • Sales
  • Open houses
  • Demonstrations
  • Summer Camps
  • "Spruce up" days for grounds, jumps, obstacles, fences, flower beds, etc.
  • Special events

Next, write in the events you'll be attending off the farm:  

  • Horse shows as exhibitor
  • Horse shows as spectator
  • Horse Sales
  • Equine Expositions
  • Training clinics as rider
  • Training clinics as auditor
  • Professional development-workshops and seminars, annual meetings
Our Farm Market Calendar


There you have it, the start of your methodical marketing program for 2012. The calendar provides the visual catalyst for highlighting marketing take action dates as you develop your marketing program incorporating some or all of these ideas:  

  • e-mail
  • electronic newsletters
  • snail mail newsletters, flyers and announcements
  • postings on your website
  • blog posts  
  • Facebook posts
  • Print advertising
  • Webinars and teleseminars
  • Interviews
  • Press releases
  • Videos on your website and Youtube

The hardest thing about marketing is getting started. Why not start now to make your marketing program get you the profit results you deserve from your hard work!     






What Professional Horsemen Ought to Know About Horse Boarding Contracts  


Two hour audio on two CD's  $19.97 or  

$15.95 MP3 downloadable version


What legal terms mean and what to include in your boarding agreement in Plain English. Laura McFarland-Taylor, Attorney, interviewed by Doug Emerson 

 horse boarding contracts audio

Need A Speaker For Your 2012 Event?


mikeHave voice, will travel.  I recently spoke about business strategies at the USHJA Annual Convention in New Orleans. Here's a link to my site and a contact form for inquiries about speaking at your event click here.

ph logoProfitable Horseman Says:

There are three kinds of professional horsemen. Those who are good at math and those who aren't.



Merry Christmas and enjoy the season!

Until next time,



Doug Emerson
Profitable Horseman   (716) 434-5371

DEE Headshot
Click here to subscribe to this newsletterJoin Our Mailing List

If you are on Facebook, lets be friends!
Find me on Facebook

And you can,



the Profitable Horseman Business Page

For More Horse Business Tips 

Find us on Facebook

Tons of information here to help you with your business
Newsletter Archive

Back to Articles Page