Douglas Emerson Profitable Horseman
Profitable Horseman Newsletter 
August 4, 2010
 Low Budget Marketing for High Profit Results 

Please don't become paranoid over what I'm about to tell you.

Whether you like it or not, people are searching for your phone number, your e-mail address and your website on their computers. They want to learn more about you, contact you and even look at a satellite view of your farm or ranch.

Before your internal creepometer pins itself in the danger zone, let me suggest this is a good thing. The web-focused culture has made it easy to research a person and business at any time on any day. No doubt you've "googled" someone to find out more information about him or her.

If a searcher types your name or your farm name into a search engine like google, can the searcher find you and your contact information?

Today, your lack of a business web site is like have an unlisted telephone number for your business twenty years ago; it doesn't make sense.

If you don't have a web site yet, more than likely it's because you lack time, money or the right person to build it.

Here's my suggestion for you. Make it your goal to have one by the end of this month.

The steps:

1.   Buy a domain name (URL). You can get one for less than the cost of a movie ticket.

2.    Create a one page site yourself using a template, or wordpress or hire the page done.
3.    Keep it simple for the purpose of getting it up as soon as possible. Your name, farm or ranch name, address, telephone and e-mail address and the services you provide: ex. Boarding, Lessons,Training.
4.    Add your photo if you can muster up the courage. People want to be able to recognize you!
5.    E-mail me a link to your one page website when it's up. I want to congratulate you for getting it done.

Others have said

"To establish oneself in the world, one does all one can to seem established there already."-- François de La Rochefoucauld

"You can avoid reality, but you cannot avoid the consequences of avoiding reality." -- Ayn Rand

" Even if you are on the right track, you'll get run over if you just sit there."--Will Rogers

Back At The Barn

barn window Our family put farm work on hold on Friday night to see "Inception" the new film with Leonardo DiCaprio.

With an original plot, instead of an overused Hollywood formula storyline, this movie will keep you thinking and daydreaming for many days following.

There's not a single horse in the movie, but I'll bet you a jumbo sized popcorn you'll still enjoy every minute of it.

equineGenie Software Demo
eG pro boxDitch Your 3 Ring Binders, Legal Pads and Sticky Notes Now!

Click here to learn more about how you can view your horse and business records instantly wherever and whenever you want.
I work with professional horsemen and women struggling with the business half of the horse business.

You have a huge investment in your business: Horses, tack, tractors, trucks, trailers, fences, barns and arenas.

Have you invested in your own self development yet?

Until next time,


Doug Emerson
Profitable Horseman   (716) 434-5371
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