Douglas Emerson Profitable Horseman
Profitable Horseman Newsletter 
January 19, 2010
Getting Hitched- The Magic of Three Points

When agriculture was making the transition from horses as the primary farm power unit to tractors, leather straps and wood were replaced with steel angle and channel iron to bolt and attach farm tools like planters, plows and pickers.


Eventually, every farm tool and implement manufacturer and tractor maker had a "system" to mount or attach to the tractor.  Often, the process was time consuming, involved heavy lifting and precise alignment. 

Grunting, short tempers and mashed fingers accompanied the attach and detach process.  Just ask Grandpa what it was like to attach a sickle bar mower to the old International.


Farmers were frustrated since implements did not fit on all tractors without a special adaptation kit.


Harry Ferguson saw the need way back in 1926 for a universal attachment system for implements and patented the three point hitch system.  It wasn't until the 1960's that agreement for the standards for three point hitch came about and as a result, implements are built to specs for three point hitch classes to fit every tractor.


No doubt you use three point hitch attachment for implements on your farm or ranch. You snap lynch pins on two lifting arms and a "top link" and away you go. 

It's as easy as 1-2-3.


Think about how business leaders use simplicity like 1-2-3 in making a sale:


  • Steve Jobs and iPod touch screens


  • Infomercial legend Ron Popeil tells us to "set it and forget it" with his show time rotisserie


  • Multi-generational cake mix queen Betty Crocker  has us add egg, milk and bake.


Are you as easy as 1-2-3 to do business with?


Do you attract students for your lesson business with an introductory evaluation lesson in which they:


  1. Show up
  2. Mount up
  3. Sign up


Is your training business attracting customers by:


1.      Demonstrate

2.      Replicate with client's horse

3.      Initiate follow through with owner


Is your boarding business based on simple principles like:


1.      Feed

2       Pick

3.      Pamper


Your business will close more sales when you create your own 3 point hitch system to make it easy for prospects to say yes.

Others Have Said 

 "Simplicity is the ultimate sophistication."--Leonardo Da Vinci


"Simplicity is the final acheivement. After one has played a vast quantity of notes and more notes, it is simplicity that emerges as the crowning reward of art."--Frederic Chopin


"Life is really simple, but we insist on making it complicated."--Confucius

Equine Genie Horse Management Software Offers:
Easy Organization for you in 2010

Is 2010 the year you are going to get your bookkeeping and horse management records in electronic form for instant access? 

Yep, it's easy as 1-2-3.

1.    Set up a convenient time for a live demonstration on your computer

2.    Ask questions and get answers as you see live how the software works.  No need for frustrating d.i.y. tours of software samples.

3.    Decide.

eG pro box
I'm now working with Bob Valentine, creator of equineGenie software to get the word out about this powerful management tool unlike any other software on the market for horsemen.

It's a complete financial and horse management program.

equineGenie is the first of several equine management products that will get horse business people away from their computers and into their businesses assisting them in doing:
  •  the right things
  • at the right time
  • for the right reasons

 equineGenie helps you manage your time  conserve your cash, and  improve the bottom line as you grow your business. 

Nothing falls through the cracks when equineGenie is your Assistant Manager, Personal Assistant and Financial Analyst. 

For more info. click here.

E-mail me here:

And we'll get you scheduled for a live webinar demonstration of the software and specific tips for your business on how you can put it into action immediately for a more profitable business.
Back At The Barn

winter turnout

My friend Sital recently reminded me of the short film, "Validation".

It puts a smile on my face every time I watch it.  I guarantee it will do the same for you.

Treat yourself to a cuppa your favorite hot beverage and a break for a few minutes to watch this short film.  

Dust in Your Indoor Driving You Crazy?
MAG Flakes
If your indoor looks like a dust storm whenever someone rides, MAG Flakes are the perfect solution for solving the indoor arena dust headache.

They work for me.

Learn more by clicking here.

I help professional horsemen and horsewomen struggling with the business half of the horse business. 

Not enough time, not enough money or not enough of the right people working for you?

Is your horse boarding business unprofitable?
Contact me to see if I can help. 

Until next time,

Doug Emerson
Profitable Horseman Deewochagall
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