Douglas Emerson Profitable Horseman
Profitable Horseman Newsletter
Aug 27, 2008 
Do You Make This Mistake As You Build Your Business?
As the Labor Day holiday weekend approaches, many will celebrate the lingering days of summer by taking a day or two off to relax or play.
It's a natural to also take some time to think about how your business can prosper in the last four months of the year.  Your attitude may have more to do with your success than anything else.  Business owners' attitudes range from unstoppable enthusiasm to abysmal negativity.  You've probably experienced this spectrum of emotion at some point in your own business life, too.  I know I have.
Escape cold, hard reality for  a moment to recall the children's story, Peter Pan. This classic reminds of the importance of attitude.  As you recall, early on in the story, Peter convinces the Darling children they'll be able to fly to Neverland with him if they just change their attitudes and beliefs about the things and events that can NEVER happen. 
Unlike Peter Pan's Neverland, where anything can happen, some folks in the horse business live in a different  Neverland where they are certain of things that will never happen.  Have you ever shared this group's thoughts about Never?  Thoughts like these:
  • I'll never find the right employees
  • This horse will never win
  • I'll never have enough riding students
  • I'll never be out of debt
  • I'll never find a buyer for this horse
  • I'm never done for the day before 10:00 P.M.
  • I never have any luck
  • I never get clients who appreciate all I do for them
  • I never get a day off
  • I never have enough money to get what I really want

And the people living in their own Neverlands are right. What they believe will never happen, won't.

Do you imagine any of the Olympic athletes in Beijing this month included never as a possibility?
Is it possible that the owners of the most successful horse businesses in your area built their businesses with an "I can never do it" attitude?
Did the smiling little girl on the pony leaving the show ring with first place think she could never win as she rode through the entry gate a few minutes earlier?
You'll never know what you can accomplish until you eliminate Never from your vocabulary and your thoughts.
Others Have Said 
 "Learn the art of patience. Apply discipline to your thoughts when they become anxious over the outcome of a goal. Impatience breeds anxiety, fear, discouragement and failure. Patience creates confidence, decisiveness, and a rational outlook, which eventually leads to success."  --   Brian Adams
 "A positive attitude may not solve all your problems, but it will annoy enough people to make it worth the effort."  --   Herm Albright 
"So come with me, where dreams are born, and time is never planned. Just think of happy things, and your heart will fly on wings, forever, in Never Never Land!"  --  Peter Pan 

Back At The Barn

If you followed the equestrian Olympic news, you heard or read about disqualification for use of products on horses containing capsaicin, a derivative from chili peppers.  I don't  know enough about the subject of topical capsaicin use on horses to offer a comment.
But, I do know my children put Frank's Red Hot cayenne chili pepper sauce on just about everything they eat-hot dogs, hamburgers, french fries, eggs and even chicken wings that are already extra hot.
The stuff has a wicked punch to it and will bring tears to your eyes.  That's been my experience when I've eaten super hot chicken wings.
When you  research the health benefits of capsaicin and hot chili peppers, you may be surprised.  The fire of the sauce also contributes to improved blood circulation, reduces inflammation and provides pain relief.
 I'll Be Speaking At the Certified Horsemanship Association's International Convention In Lexington, KY on October 30, 2008.


cha intl convention Be Speaking In Lexington, KY at the Certified ctober 30, 2008.  

Click here for the details
I help professional horsemen and horsewomen struggling with the busines half of the horse business.
Phone or e-mail me to discuss your situation and the possibilities for improvement.  The only thing that holds you from success is you.
Until next time,

Doug Emerson
Profitable Horseman Deewochagall
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