I've mentioned before the power photographs
have in selling your horses, lesson program
training services. The evolution of digital
has made taking photographs simple, inexpensive
and lighting fast.
I know what a sliding stop is but don't ask me to
explain an f-stop. If you're a novice photographer like
me, you can point and shoot and get electronic
images with ease. And if you're also like me, the
process of sending images (photos) via e-mail and
posting them to your website is, pardon the pun,
out of focus.
Sometimes, the images are gigantic on my
computer screen as if I switched on microscope
mode. Where did my horse go? There is just a
gigantic eyeball staring at me.
Other times, when I want to e-mail a set of photos, the
transmission of the e-mail with attached images
takes so long I can go out for breakfast and return
before the transmission finishes.
A call to my friend Eric Grapengeter in Colorado, a
horseman and technical expert with computers,
helped demystify the management of photos (digital
images). We talked for over an hour about digital
images and how to work with them. Here is the
skinny version of what he told me.
Photos direct from the camera are highly detailed
which gives them the high resolution required for
printing. But, high resolution photos are a curse
for displaying images on a computer screen.
They load at the speed of dark; it takes forever. And
forever on a computer screen is over four
Eric told me that the trick is to resize your photos
from megabyte size down to 100 kilobytes (kb).
By optimizing the photos in a .jpeg or .gif format,
you've got an image that will load quickly on your
website page or lighting fast as an e-mail attachment.
The steps are easy:
- Load your image of your horse, Flicka, into the
software that came with your digital camera or other
photo software you have.
- Find the resize option.
- Select inches (like 3" x 5") or pixels (like 800 x 600
- Save as a new smaller file
- E-mail it to your prospect or send to your
webmaster for loading on your site and you are
Eric warned me that the resizing process is time
consuming if you are doing more than one photo.
He runs an online tack store and uploads wagon
loads of product photos. Being a geek, he wrote a
resizing program to handle "batches of photos" more
Later, being an astute business person, he found
commercially available software for less than $20.00
to do his entire batch processing even better than his
own program. Click here if you are interested
in learning more about fast and simple photograph
resizing on his website.
Use your photographs of horses, your facility, your
clients and your events as a powerful sales tool for