The Profitable Horseman's Newsletter The only weekly electronic newsletter published for Professional Horsemen.
February 23, 2007

Are you tired of trying to make money in the horse business the old way? I help professional horsemen find new and better methods to add to the profitability of their businesses.
Welcome New Subscribers!

in this issue
  • Want to Transform Your Horse Business with More Profit and better balance between work, rest & play?
  • Systems Improve Your Smile
  • Need Help Designing Systems?
  • Others have said
  • Back at the Barn
  • Build the Horse Business You've Always Wanted
  • Speaking about the Horse Business...

  • Systems Improve Your Smile

    I spent some time in my dentist’s chair this week for a repair job on a chipped tooth. Like any good repair shop owner, my dentist uses a system to get the best job done in the shortest period of time.

    Being the first appointment of the day, I arrived at the office before the Doc, but that was no problem for his staff. They were expecting me and got me seated in the dental chair promptly. My dentist arrived shortly thereafter and explained to me his plan for repairing my tooth while the assistant silently gathered tools, resins and assorted materials for the job. She knew what to expect and what to do.

    Time efficient dentists understand systems and the importance of a well trained support team to move through the process of handling large numbers of patients during the work day. Appointments are scheduled closely for the goal of seeing many patients in a short period of time.

    You have probably heard talk between your dentist and his or her assistant limited to words or phrases like distal, occlusal plane and aspirate. It’s essential abbreviated communication to choreograph a work dance.

    Business systems are nothing more than a choreographed work dance.

    You are wondering what a work dance has to do with running a profitable horse business?

    Everything of course. If you are operating as an instructor, trainer or horse salesperson, your efficient use of time is supported by a trained support team.

    As an instructor, your clients pay you for your time in the ring, instructing. Tacking up, warming up and cooling out are all parts of the lesson, but those parts may be best handled by a staff member-your trained support team.

    As a horse trainer, the same parts apply to the process. The work you do with the horse on the ground or mounted is the expert work; haltering the horse, grooming, saddling or harnessing, cooling, blanketing is all work that is best done by your team members.

    As a seller of horses, your best salesmanship skills are put in use as you get to know your customer, his likes, dislikes, goals. If a prospect is looking at several horses, your support team will groom, tack and even ride and demonstrate the horse for sale. The efficiency of your support team will create a pleasant and educational experience for the prospect who will appreciate your professionalism and your respect for others’ time.

    If you are already using staff to keep your “work dance” flowing, congratulations. If you need to create a better system for work flow, start the process. Don’t ignore the input of your staff as you improve your systems; encourage their participation in the process. The more they feel they “own” the system, the better your results will be.

    If you’re growing your solo business, consider getting part time help for your busy times. As an example, peak lesson periods during weekdays or weekends that run “on schedule” will generate the extra revenue to pay the help. If you are mired in the inefficiency of “doing everything” your revenue is as limited as a dentist who is his own receptionist, assistant and hygienist.

    Make your own systems to improve your work dance; you’ll add to your business bottom line and have more fun doing it.

    Need Help Designing Systems?

    The best book I've read about using systems in your business is Michael E. Gerber's classic, The E Myth Revisited.

    It's a must read for any small business owner.

    Others have said

    "Once a week, do a thorough review of all your projects in as much detail as you need to. If you do, your systems will work. If you don't, no system will work. " --David Allen

    "Fall seven times, stand up eight."--Japanese Proverb

    "Cats are intended to teach us that not everything in nature has a function."--Garrison Keillor

    Back at the Barn
    snow barn

    I had a terrific time meeting the members of the American Morgan Horse Association at their annual convention held in Atlanta this past weekend. The association's tag line: "The Morgan: A PASSION That Lasts a Lifetime." is true to the feelings of the many energetic members I spoke with. They love their Morgan horses and have done so for many years.

    I was delighted to be able to speak about making money in the horse business in 3 seminars on Saturday. The audiences were receptive to new ideas, old ideas and the notion of applying renewed energy into making their horse businesses into what they really wanted.

    Some horsemen are convinced that making money in the horse business is impossible and have settled for breaking even as a business goal. Depending on the circumstances, breaking even may be the perfect goal for some business owners.

    However, if breaking even is your goal, that's probably as well as you'll ever do. If your goal is to be in the top six places in a class, fourths and fifths will materialize, but first place will remain elusive and out of reach.

    Henry Ford is credited with once saying, " If you think you can, or if you think you can't, you're right" Creating a profitable business starts with what you believe about your possibilities.

    Build the Horse Business You've Always Wanted

    I work with Professional Horsemen who are struggling with the business half of the horse business.

    Just like a top performing horse has a strong foundation, so does a top performing horse business.

    If you've had enough with disappointment in your horse business, call or e-mail and we can talk about your business and how I may be able to help you.

    A big Welcome to 59 new subscribers this week. If you know other horsemen who would enjoy this newsletter, please forward it to them! I'm on a quest to tell 1000 people what I do and I need your help. Thanks!

    Life is short,

    Ride hard.


    Speaking about the Horse Business...
    megaphone man

    Need a speaker about the horse business for your horse related organization? Talk to me about talking. Keynotes and workshops available. (716) 434-5371

    Want to Transform Your Horse Business with More Profit and better balance between work, rest & play?
    istock classroom

    A one day Profitable Horseman workshop can come to your neighborhood! Put together a group of six or more workshop attendees and I'll travel to your location.

    We'll cover strategies for success in the horse business:

    • Creating a three year vision for your business
    • Building a plan for profitability and getting contol of the money
    • Planning the time to plan
    • Leadership within you business
    • Creating customer service
    • The art of selling
    • Marketing methodically
    • Balancing work, rest and play

    Sound like a good idea?

    Ideas only work when put into action.

    Call (716) 434-5371 or email here.

    Click on the links below for more information

    Profitable Horseman Web Page

    Past issues of Profitable Horseman newsletter

    Professional Horsemen's Blog- More Free Business Tips Click on the link.

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