Routine and repetition are the foundation of most
businesses including the horse business. You do
many of the same things day after day and month after
month in your operation. Routine feeding, watering
and mucking are a sure thing. Trimming or shoeing,
routine veterinary work and routine training or exercise
programs are givens.
Boarders, students and training clients are also part
of your familiar daily routine. And there is nothing
wrong with this. Steady work is steady cash flow. That
translates into money to pay operating expenses, put
food on the table and make the mortgage payment.
Conventional wisdom supports the "steady as she
goes" theory of business management.
Routine, however, can be the enemy of financial
growth. When you are caught in a cycle of doing what
you've always done, you keep getting the same
results, both good and bad.
As an example, a full barn provides a blend of good
and bad results for your business. Some horses are
money makers, others are break even and worse,
others are losers.
Aristotle may have proclaimed, "Nature abhors a
vacuum", but experience in the horse business
suggests to me that Aristotle should have added
"Nature also abhors an empty horse stall." An
empty stall has a magical way of filling itself in a short
period of time. Barns are full of horses just because,
well, there is a place to put them. Sometimes the
stalls are filled with horses that should be living
Your "elsewhere list" might include
- Lesson horses who have earned retirement rights
and an easier lifestyle.
- Horses owned by chronically delinquent
- Horses you own that can't physically perform at the
level you expected.
- Broodmares difficult to get in foal.
- Ill tempered horses who don't like where they
Is a full barn a good thing or a bad thing then?
It's a good thing if your barn is full of ideal
horses. It's a bad thing if it closes the door for
the greater opportunity to find you. What's a
- A horse with potential or admirable past
performance that you can "buy right" due to the seller's
circumstances and need to sell now.
- A new client who needs a bundle of
services like board, lessons and training
- A new client looking for you to train, polish and
market a horse for a commissioned sale.
Greater opportunities often materialize at times
we least expect them. Have you ever had one
horse than you have had stalls for and have
opportunity kicking at your barn door?
Followers of the Law of Attraction will tell you
opportunities don't appear until you're ready to receive
them. If you're looking for greater opportunities and
the No Vacancy sign is always lit at your barn,
don't expect to attract fortune to drive in your
driveway honking the horn.
Make room for more business opportunities to appear
by relocating horses that should be housed
elsewhere. It's good business to strive toward
maximizing your income stream with more sales from
the resources you have on hand.
business is the size of Wal*Mart or a Lemonade
Stand, use your time, money and business
your full advantage.